Dutch brewer Heineken has been confirmed as the exclusive ‘lager supplier’ and sponsor of the 2012 Olympic Games in London. As part of the deal, Heineken will be the branded lager served at the Olympic Games. Heineken UK will have exclusive pouring rights for its portfolio of beer and cider brands at all Olympic … Read More →
While policy makers in Australia, the United Kingdom, and New Zealand debate whether alcohol advertising and sponsorship should be banned from sport, new research provides evidence that alcohol industry sponsorship is associated with more hazardous drinking in sportspeople compared to non-alcohol sponsorship. Health scientists from Monash University, the University of Manchester, Deakin University and University … Read More →
British Ministers have unveiled plans for setting up minimum prices for alcohol in England and Wales. According to the ministers their plan will prohibit shops and bars from selling alcohol for less than the rate of duty plus VAT. They say that this will set a base price for the first time ever and accordingly … Read More →
The American Alcohol Industry Watchdog, the Marin Institute recently reported of a banner campaign from Anheuser-Busch InBev for Budweiser “Family Packs”. The Marin Institute was tipped by a youth group in Roseburg, Oregon who sent photo’s of the banners that where seen around town. According to the Marin Institute one of the banners was placed … Read More →