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For information on statutory and non-statutory regulations on alcohol marketing in Europe, please click on one of the countries on the map below, or click on one of the countries in the alphabetic list below the map. Click here to see a legenda for the icons used.
Recent study: Alcohol Marketing Restrictions: Learning from International Implementation; University of Stirling (2022).
WHO report: Digital marketing of alcohol: challenges and policy options for better health in the WHO European Region
For an overview of examples of statutory restrictions on alcohol marketing in European countries, please click here.
For a PowerPoint presentation about Alcohol Marketing Regulations in the EU, please click here.
For an overview document with the age limits for the sale of alcohol in EU Member States, please click here.
For an overview document with the excise duty rates in EU Member States, please click here.
Click here to read more about the (failure of) self-regulation.
Extra information about alcohol specific advertising codes: see : Jonathan K, Noel, Thomas F. Babor & Katherine Robaina: Industry self-regulation of alcohol marketing: a systematic review of content and exposure research; 2017 in: Addiction, Vol. 112, p 28-50.
Report : Assessment of alternative models for regulation of alcohol marketing in Belgium (2019).
Alcohol Marketing in the WHO European Region; update report on the evidence and recommended policy actions. WHO 2020
Marketing of food, non-alcoholic, and alcohol beverages: a toolkit to support the development and update of codes of conduct; European Commission; Evangelia Grammatikaki, Ana Sarasa-Renedo, Petros Maragkoudakis, Jan Wollgast, Sandra Caldeira; 2019
Alphabetical list of countries
Bosnia-Herzegovina – no information available
For some countries, the information is not recently updated or there is no information available. If you can help us change this, please contact us at firstname.lastname@example.org. This includes the following countries:
Belarus – no information available
Cyprus – no information available
Macedonia – no information available
Moldavia – no information available
Montenegro – no information available