Regulations on Alcohol Marketing

If you have any remarks on the information provided, please contact us at eucam@eucam.info

For information on statutory and non-statutory regulations on alcohol marketing in Europe, please click on one of the countries on the map below, or click on one of the countries in the alphabetic list below the map. Click here to see a legenda for the icons used.

Briefing paper Carine Mutatayi, Franca Beccaria, Nijole Gostautaite Midttun, Frank Houghton, Hervé Kuendig, Virve Marionneau, Paula Rautoja and Sara Rolando COMPARING THE DIGITAL ALCOHOL MARKETING REGULATIONS IN 6 EUROPEAN COUNTRIES (CIPPAL-ADAM STUDY; 2025

Radoš Krnel, S., Levičnik, G., van Dalen, W. et al. Effectiveness of Regulatory Policies on Online/Digital/Internet-Mediated Alcohol Marketing: a Systematic Review. J Epidemiol Glob Health 13, 115–128 (2023). https://doi.org/10.1007/s44197-023-00088-2

Alcohol Marketing Restrictions: Learning from International Implementation; University of Stirling (2022).

WHO report: Digital marketing of alcohol: challenges and policy options for better health in the WHO European Region

WHO report: Reducing the harm from alcohol by regulating cross-border alcohol marketing, advertising and promotion. A technical report; 2022

For an overview of examples of statutory restrictions on alcohol marketing in European countries, please click here. Source

For a PowerPoint presentation about Alcohol Marketing Regulations in the EU, please click here.

For an overview document with the age limits for the sale of alcohol in EU Member States, please click here.

For an overview document with the excise duty rates in EU Member States, please click here.

Click here to read more about the (failure of) self-regulation.

Extra information about alcohol specific advertising codes: see : Jonathan K, Noel, Thomas F. Babor & Katherine Robaina: Industry self-regulation of alcohol marketing: a systematic review of content and exposure research; 2017 in: Addiction, Vol. 112, p 28-50.

Report : Assessment of alternative models for regulation of alcohol marketing in Belgium (2019).

Alcohol Marketing in the WHO European Region; update report on the evidence and recommended policy actions. WHO 2020

Marketing of food, non-alcoholic, and alcohol beverages: a toolkit to support the development and update of codes of conduct; European Commission; Evangelia Grammatikaki, Ana Sarasa-Renedo, Petros Maragkoudakis, Jan Wollgast, Sandra Caldeira; 2019

About the existing regulations in Australia: https://adf.org.au/insights/alcohol-advertising-regulation/

Alphabetical list of countries

Austria

Belgium

Bosnia-Herzegovina – no information available

For some countries, the information is not recently updated or there is no information available. If you can help us change this, please contact us at eucam@eucam.info. This includes the following countries:

Belarus – no information available

Cyprus – no information available

Macedonia – no information available

Moldavia – no information available

Montenegro – no information available

Serbia – no information available