Noel, J. K., Babor, T. f., & Grady, J. J. (2018). Advertising content, platform characteristics and the appeal of beer advertising on a social networking site. Alcohol and alcoholism, 53(5), 619-625. 10.1093/alcalc/agy020 Abstract Aims: The current study was conducted to investigate how changes in the content of a social med- ia ad, user engagement values Read More →

18 July 2018. Professor Christine Griffin, Department of Psychology, University of Bath; Dr Jeff Gavin, Department of Psychology, University of Bath; Professor Isabelle Szmigin, Birmingham Business School, University of Birmingham. https://alcoholchange.org.uk/publication/all-night-long-social-media-marketing-to-young-people-by-alcohol-brands-and-venues Alcohol is a pervasive theme in young people’s social media interactions, and one of the products most likely to elicit ‘user engagement’ online (Ridout et al., 2011; Read More →

Savolainen, L., Oksanen, A., kaakinen, M., Sirola, A., Miller, B. L., Paek, H., & Zych, I. (2020). The association between social media use and hazardous alcohol use Among youths: a four-country study. Alcohol and Alcoholism, 55(1), 86-95. https://doi.org/10.1093/alcalc/agz088  Abstract Aims To examine the continuing role of daily popular social media use in youth hazardous alcohol Read More →

Recruiting the “Heavy-Using Loyalists of Tomorrow”: An Analysis of the Aims, Effects and Mechanisms of Alcohol Advertising, Based on Advertising Industry Evaluations Abstract: Restricting alcohol advertising and marketing is a cost-effective intervention for reducing alcohol harms. However, the alcohol industry maintains that advertising does not affect consumption, claiming that its purpose is to help consumers Read More →

Nathan Critchlow, Anne Marie MacKintosh, Lucie Hooper, Christopher Thomas & Jyotsna Vohra (2019) Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK, Addiction Research & Theory, DOI: 10.1080/16066359.2019.1567715 Abstract Aim: To explore participation with alcohol marketing (i.e. commenting on Read More →

Sept. 2007; British Medical Association; Alcohol Health Alliance Alcohol consumption in the UK has increased rapidly in recent years, not just among young people, but across society. The population is drinking in increasingly harmful ways and the result is a plethora of avoidable medical, psychological and social harm, damaged lives and early deaths. As consumption Read More →

Noel J. K., & Babor, Thomas F. (2018). Alcohol advertising on Facebook and the desire to drink among young adults. Journal of Studies on Alcohol and Drugs, 79, 751-760. doi:10.15288/jsad.2018.79.751 Objective: Social networking sites (SNSs) may influence the behavior of SNS users by exposing them to information about the number of other users who engaged Read More →

Authors: David H. Jernigan, Alisa Padon, Craig Ross, Dina Borzekowski Title: Self-Reported Youth and Adult Exposure to Alcohol Marketing in Traditional and Digital Media: Results of a Pilot Survey Journal: Alcoholism:Clinical and Experimental Research, doi:10.1111/acer.13331 Abstract: Background: Alcohol marketing is known to be a significant risk factor for underage drinking. However, little is known about youth Read More →

Authors: Tim Lobstein, Jane Landon, Nicole Thornton & David Jernigan Title: The commercial use of digital media to market alcohol products: a narrative review Journal: Addiction, 2016, 10.1111/add.13493 Abstract: Background and aims: The rising use of digital media in the last decade, including social networking media and downloadable applications, has created new opportunities for marketing a wide range Read More →