Recruiting the “Heavy-Using Loyalists of Tomorrow”: An Analysis of the Aims, Effects and Mechanisms of Alcohol Advertising, Based on Advertising Industry Evaluations Abstract: Restricting alcohol advertising and marketing is a cost-effective intervention for reducing alcohol harms. However, the alcohol industry maintains that advertising does not affect consumption, claiming that its purpose is to help consumers … Read More →
Nathan Critchlow, Anne Marie MacKintosh, Lucie Hooper, Christopher Thomas & Jyotsna Vohra (2019) Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK, Addiction Research & Theory, DOI: 10.1080/16066359.2019.1567715 Abstract Aim: To explore participation with alcohol marketing (i.e. commenting on … Read More →
Sept. 2007; British Medical Association; Alcohol Health Alliance Alcohol consumption in the UK has increased rapidly in recent years, not just among young people, but across society. The population is drinking in increasingly harmful ways and the result is a plethora of avoidable medical, psychological and social harm, damaged lives and early deaths. As consumption … Read More →
Noel J. K., & Babor, Thomas F. (2018). Alcohol advertising on Facebook and the desire to drink among young adults. Journal of Studies on Alcohol and Drugs, 79, 751-760. doi:10.15288/jsad.2018.79.751 Objective: Social networking sites (SNSs) may influence the behavior of SNS users by exposing them to information about the number of other users who engaged … Read More →
Dana M. Litt, et al , #drunktwitter; etc Drug and Alcohol Dependance (2018)
Authors: David H. Jernigan, Alisa Padon, Craig Ross, Dina Borzekowski Title: Self-Reported Youth and Adult Exposure to Alcohol Marketing in Traditional and Digital Media: Results of a Pilot Survey Journal: Alcoholism:Clinical and Experimental Research, doi:10.1111/acer.13331 Abstract: Background: Alcohol marketing is known to be a significant risk factor for underage drinking. However, little is known about youth … Read More →
Authors: Tim Lobstein, Jane Landon, Nicole Thornton & David Jernigan Title: The commercial use of digital media to market alcohol products: a narrative review Journal: Addiction, 2016, 10.1111/add.13493 Abstract: Background and aims: The rising use of digital media in the last decade, including social networking media and downloadable applications, has created new opportunities for marketing a wide range … Read More →
Author: Auden C. McClure, Susanne E. Tanski, Zhigang Li, Kristina Jackson, Matthis Morgenstern, Zhongze Li, James D. Sargent Title: Internet Alcohol Marketing and Underage Alcohol Use Journal: Pediatrics, 2016, peds. 2015-2149. Abstract Background and objective: Internet alcohol marketing is not well studied despite its prevalence and potential accessibility and attractiveness to youth. The objective was … Read More →
Author: Nathan Critchlow, Crawford Moodie, Linda Bauld, Adrian Bonner & Gerard Hastings Title: Awareness of, and participation with, digital alcohol marketing, and the association with frequency of high episodic drinking among young adults Journal: Drugs: Education, Prevention and Policy (2015): 1-9 Abstract Aims: To explore the association between awareness of traditional and digital marketing, participation … Read More →
Authors: Kathleen Beullens and Adriaan Schepers Title: Display of Alcohol Use on Facebook: A Content Analysis Journal: CYBERPSYCHOLOGY, BEHAVIOR, AND SOCIAL NETWORKING. Volume 16, Number 7, 2013 Abstract The present study has two main objectives. First, to examine how alcohol use is portrayed in the visual and textual references on Facebook, and second, to determine how friends react to these alcohol-related … Read More →