About EUCAM

The European Centre for Monitoring Alcohol Marketing (EUCAM) is supported by IOGT-NTO (Sweden), Eurocare Italia, The Dutch Institute for Alcohol Policy STAP), Lithuanian Tobacco and Alcohol Control Coalition (NTAKK). EUCAM is set up to collect, exchange and to promote knowledge and experience about alcohol marketing and alcohol marketing regulations throughout Europe. EUCAM is fully independent from the alcohol industry.

The knowledge partly results from ELSA, the European project that brought together 27 NGOs and governmental officials in order to evaluate the existing regulations regarding alcohol marketing. The objectives of EUCAM are:

1. Promoting the Monitoring of Alcohol Marketing

EUCAM aims to create opportunities and to promote monitoring of alcohol marketing in Europe in order to gather reliable information about the volume and content of alcohol marketing and about the functioning of the existing procedures related to the regulation of alcohol marketing.

2. Promoting and disseminating impact research

EUCAM aims to be an easy accessible source of current information and knowledge on the impact of alcohol marketing in European countries.

EUCAM publishes summaries of recent scientific studies on its website together with overviews of reports written by NGOs, governmental organisations and the alcohol industry. In addition, EUCAM updates its overview on alcohol marketing regulations in Europe.

History

The European Centre for Monitoring Alcohol Marketing (EUCAM) was established in 2007 by STAP (Dutch Institute for Alcohol Policy) in the Netherlands and originally operated under the support of the NGOs: ACTIS; AV.OG.TIL; IOGT-NTO; NAD (Nordic Centre for Alcohol and Drug Research); Alcohol & Society Denmark and Eurocare Italia. Between 2008 and 2014 the Polish State Agency for Prevention of Alcohol-Related Problemes (PARPA) was a supporting partner of EUCAM.

EUCAM now updates the data collected in the previous ELSA project, in which the following organisations were partners:

Austria
Ludwig-Boltzmann Institute Of Addiction Research

Belgium
Association for Alcohol and other Drug Problems (Vereniging voor Alcohol- en andere Drugproblemen – VAD)

Bulgaria
“Horizonti 21” Foundation

Czech Republic
National Institute of Public Health

Denmark
Alkoholpolitisk Landsrảd, Danish Alcohol Policy Network

Estonia
Estonian Public Service Academy

Finland
Finnish Association for Healthy Lifestyles

Product Control Agency for Welfare and Health

France
Association Nationale de Prévention de l’Alcoolisme

Germany
ZEUS GmbH, Centre for Applied Psychology, Environmental and Social Research

Hungary
National Institute for Health Development