The European Centre for Monitoring Alcohol Marketing (EUCAM) is supported by IOGT-NTO (Sweden), Eurocare Italia, The Dutch Institute for Alcohol Policy STAP), Lithuanian Tobacco and Alcohol Control Coalition (NTAKK). EUCAM is set up to collect, exchange and to promote knowledge and experience about alcohol marketing and alcohol marketing regulations throughout Europe. EUCAM operates fully independent from the alcohol industry. 

1. Promoting the Monitoring of Alcohol Marketing

EUCAM aims to create opportunities and to promote monitoring of alcohol marketing in Europe in order to gather reliable information about the volume and content of alcohol marketing and about the functioning of the existing procedures related to the regulation of alcohol marketing. 

2. Promoting and disseminating impact research 

EUCAM aims to be an easy accessible source of current information and knowledge on the impact of alcohol marketing regarding traditional and digital alcohol marketing and alcohol sponsoring.   

EUCAM publishes summaries of recent scientific studies on its website together with overviews of reports written by NGOs and governmental organisations. In addition, EUCAM updates its overview on alcohol marketing regulations in Europe. 


The European Centre for Monitoring Alcohol Marketing (EUCAM) was established in 2007 by STAP (Dutch Institute for Alcohol Policy) in the Netherlands and originally operated under the support of the NGOs: ACTISAV.OG.TILIOGT-NTONAD (Nordic Centre for Alcohol and Drug Research)Alcohol & Society Denmark and the Polish State Agency for Prevention of Alcohol-Related Problemes (PARPA).