The European Centre for Monitoring Alcohol Marketing (EUCAM) is supported by IOGT-NTO (Sweden), Eurocare Italia, The Dutch Institute for Alcohol Policy STAP), Lithuanian Tobacco and Alcohol Control Coalition (NTAKK). EUCAM is set up to collect, exchange and to promote knowledge and experience about alcohol marketing and alcohol marketing regulations throughout Europe. EUCAM is fully independent from the alcohol industry.
The knowledge partly results from ELSA, the European project that brought together 27 NGOs and governmental officials in order to evaluate the existing regulations regarding alcohol marketing. The objectives of EUCAM are:
1. Promoting the Monitoring of Alcohol Marketing
EUCAM aims to create opportunities and to promote monitoring of alcohol marketing in Europe in order to gather reliable information about the volume and content of alcohol marketing and about the functioning of the existing procedures related to the regulation of alcohol marketing.
2. Promoting and disseminating impact research
EUCAM aims to be an easy accessible source of current information and knowledge on the impact of alcohol marketing in European countries.
EUCAM publishes summaries of recent scientific studies on its website together with overviews of reports written by NGOs, governmental organisations and the alcohol industry. In addition, EUCAM updates its overview on alcohol marketing regulations in Europe.
History
The European Centre for Monitoring Alcohol Marketing (EUCAM) was established in 2007 by STAP (Dutch Institute for Alcohol Policy) in the Netherlands and originally operated under the support of the NGOs: ACTIS; AV.OG.TIL; IOGT-NTO; NAD (Nordic Centre for Alcohol and Drug Research); Alcohol & Society Denmark and Eurocare Italia. Between 2008 and 2014 the Polish State Agency for Prevention of Alcohol-Related Problemes (PARPA) was a supporting partner of EUCAM.
EUCAM now updates the data collected in the previous ELSA project, in which the following organisations were partners:
Austria
Ludwig-Boltzmann Institute Of Addiction Research
Bulgaria
“Horizonti 21” Foundation
Czech Republic
National Institute of Public Health
Denmark
Alkoholpolitisk Landsrảd, Danish Alcohol Policy Network
Estonia
Estonian Public Service Academy
Finland
Finnish Association for Healthy Lifestyles
Product Control Agency for Welfare and Health
France
Association Nationale de Prévention de l’Alcoolisme
Germany
ZEUS GmbH, Centre for Applied Psychology, Environmental and Social Research
Hungary
National Institute for Health Development
Ireland
Alcohol Action Ireland
Italy
Eclectica Snc
Latvia
The State Addiction Agency
Lithuania
Ministry of Health of the Republic of Lithuania
Netherlands
STAP (National Foundation for Alcohol prevention)
Norway
AV.OG.TIL
Poland
The State Agency for Prevention of Alcohol Related Problems (PARPA)
Portugal
Portuguese Alcohology Society
Romania
LSOSAIMS
Slovenia
Department of social and health care,
Student Organisation of University Ljubljana.
Slovakia
Prevencia V & P
Spain
Institut d’Investigacions Biomèdiques.August Pi Sunyer- IDIBAPS
Sweden
IOGT-NTO
United Kingdom
Alliance House Foundation