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Seeing and liking alcohol advertising on television among underage youths was associated with the onset of drinking, binge drinking and hazardous drinking, according to a new study by researchers at the Norris Cotton Cancer Center (NCCC) and Children’s Hospital at Dartmouth-Hitchcock (CHaD) published online by JAMA Pediatrics.

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The proposed ban on alcohol branded sports sponsoring is expected to be dropped. Health Minister Leo Varadkar said a ban would be desirable, “but only if other sponsorship was found and if it was practical to do so.” Irish public broadcaster RTÉ reports that the plans are expected to be dropped following discussions between several Read More →

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As part of the recent strengthening of alcohol marketing regulations in Finland pub owners are now faced with the prohibition of giving away free alcohol as a reward in draws or competitions. Since this month street advertising and social media advertising for alcoholic drinks have been banned. In addition to this alcohol can no longer Read More →

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Leading UK doctors are demanding a ban on alcohol firms sponsoring sports clubs and events because the “outrageous” practice is fuelling underage drinking. In a letter published in the Guardian on Boxing Day, the signatories state that alcohol sponsorship of sport has become “as commonplace as advertising for cereal or soap powder”.

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The New Zealand Government has been advised to end alcohol sponsorship of sports clubs and ban any advertising of beer, wine and spirits during televised matches by a ministerial forum. The forum concluded after a two-year inquiry that the total cost of alcohol-related harm in New Zealand was “enough to justify further restrictions on alcohol Read More →

footrball sponsorship 2

A new American study finds that underage drinkers are more likely to choose alcohol brands that sponsor sports, music, and entertainment events. The authors consequently ask for alcohol research, practice and policy to pay more attention to this highly prevalent form of alcohol marketing.