mediaset alcohol commercial penalty 2

The National Market and Competence Commission has fined the Mediaset TV company €653,456 for allowing alcohol advertisements to be shown on TV before the watershed.

In Spain the watershed to protect children and youth from alcohol ads is between 8.30pm and 6am the following day. Spanish regulations do allow ads for alcohol products with strength of less than 20% after the watershed.

Scotland’s government policies have had a positive effect on alcohol consumption in Scotland. According to a new report by NHS Health Scotland, the ban on multi-buy drinks promotions was among a number of successful initiatives.

Despite the success, NHS Health Scotland warned that more needed to be done to ensure that these improvements continued. Among the advocated policies in the report is the introduction of a minimum price for alcohol.


On 4 March 2016, the European Commission (DG Connect) published the final report of the study on the exposure of minors to alcohol advertising on linear and non-linear audio-visual media services and other online services, including a content analysis. The research was conducted by the consortium partners Ecorys and the National Institute for Health and Welfare (THL) in close collaboration with the following subcontractors: CentERdata, GfK Belgium and individual experts in the field (Prof. Peter Anderson and Prof. David Jernigan).


A new systematic literature study by the Institute of Alcohol Studies (IAS) concludes that international studies found a significant link between sports sponsorship and increased alcohol consumption, including among schoolchildren. In Ireland this news has drawn attention back to earlier cancelled plans by the government to ban alcohol sports sponsorship.

minimum pricing

Alcohol-content-based taxation or minimum unit pricing (MUP) are both predicted to reduce health inequalities more than taxation based on product value (ad valorem taxes) or alcohol tax increases under the current system (excise duty plus value added tax) in England, according to research published this week in PLOS Medicine.

nutritional info

Example from a current beer label with nutritional information from the Netherlands.

The Local Government Association of the U.K. has renewed a push for alcohol producers to label beverages with caloric information. The association says the labels are necessary because the public is largely unaware of the amount of empty calories in alcohol, which may be related to high obesity levels in the country.