THQ Technology and Business 23 March 2020 by Jia Jen Low Crafting more personal connections is key to marketing to a new generation in the alcoholic beverage sector.   “Mass personalization is definitely where [marketing] is going,” Influence Director of Ogilvy, Imogen Coles recently told the Drum.  The marketing and advertising sector has come a long Read More →

GALA (Global Advertising Lawyers Alliance) 4-02-2020 By Wambui Mwariri and Rose Njeru The County Outdoor Advertising and Control Bill, 2018 (the Bill) was recently passed by the Senate with amendments and referred to the National Assembly to proceed to the Second Reading. The Bill claims to be targeted at ensuring that advertisers utilizing outdoor advertisement Read More →

Prevention Research Centre, Berkeley US March 6 2020 A new study by a research team including scientists from the Prevention Research Center of the Pacific Institute for Research and Evaluation provides a systematic review of research that examines relationships between exposure to alcohol marketing and alcohol use behaviors among adolescents and young adults. The researchers Read More →

Sadhbh O’Sullivan; Last Updated 2 March 2020 ;   In January of this year, Müller launched its newest yoghurts as part of the ‘Light’ range: gin & tonic and pink gin & elderflower. Despite being practically alcohol-free (pots containing less than 0.5%), the product launch became, momentarily, a focal point for the debate about the Read More →

Study developed a framework to show causality between tobacco advertising and youth smoking and applied it to alcohol advertising Telangana Today; 02-03-2020 Washington DC: It is common knowledge that advertisements impact peoples’ purchasing decisions to a significant degree. A new study exposed the vulnerability of youth towards developing a drinking habit due to the influence Read More →

David Jernigan & Craig S. Ross   Objective: The purpose of this study is to inform public health efforts to reduce alcohol-related harm by describing the alcohol marketing landscape. We review the size, structure, and strategies of both the U.S. national and global alcohol industries and their principal marketing activities and expenditures and provide Read More →

By Paul Candon,  PISCATAWAY, NJ – The marketing of alcoholic beverages is one cause of underage drinking, public health experts conclude. Because of this, countries should abandon what are often piecemeal and voluntary codes to restrict alcohol marketing and construct government-enforced laws designed to limit alcohol-marketing exposure and message appeal to youth. These conclusions stem Read More →