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EUCAM is constantly looking out for interesting scientific publications on the subject of alcohol marketing in the broadest sense. A number of articles that have been published over the last six months prompted us to disseminate their conclusions in news articles. However, there has been such a great number of important studies that we have decided to round them up in a single overview of the recent literature.

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young girl in front of television BIG

This Wednesday, EU Commissioner Günther Oettinger presented the new draft proposal of the AVMSD, which was shockingly devoid of increased restrictions on alcohol advertising. The new proposal follows a 2015 public consultation in which many European health- and consumer organizations indicated they wanted the AVMSD to do a better job at protecting minors against exposure of alcohol advertising.

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European news portal Euractiv.com last week obtained a leaked draft proposal of the Audiovisual Media Services Directive (AVMSD), which regulates broadcast and on demand media at the European level. As hoped by many health scientists and NGOs, the proposal underscores the importance of protecting young people against harmful media content, including alcohol advertising. However, worries arise over a proposed stronger reliance on self- and co-regulation of the industry.

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