EUCAM is constantly looking out for interesting scientific publications on the subject of alcohol marketing in the broadest sense. A number of articles that have been published over the last six months prompted us to disseminate their conclusions in news articles. However, there has been such a great number of important studies that we have decided to round them up in a single overview of the recent literature.
England’s northwest coast town Blackpool is considering locally banning alcohol advertising throughout the town within the next two years, to reduce the town’s drink-related crime and health problems.
The government of Ireland’s plans for health warning on alcoholic products have raised opposition from within the EU from eleven Member States.
One of the undeniable powers of social media is its ability to influence people and their behaviors. This is especially true, a Michigan State University study finds, when it comes to alcohol use.
This Wednesday, EU Commissioner Günther Oettinger presented the new draft proposal of the AVMSD, which was shockingly devoid of increased restrictions on alcohol advertising. The new proposal follows a 2015 public consultation in which many European health- and consumer organizations indicated they wanted the AVMSD to do a better job at protecting minors against exposure of alcohol advertising.
European news portal Euractiv.com last week obtained a leaked draft proposal of the Audiovisual Media Services Directive (AVMSD), which regulates broadcast and on demand media at the European level. As hoped by many health scientists and NGOs, the proposal underscores the importance of protecting young people against harmful media content, including alcohol advertising. However, worries arise over a proposed stronger reliance on self- and co-regulation of the industry.
While tobacco companies have not been allowed to buy product placement in television shows since 2000, alcohol brands continue to self-regulate their marketing in media. But a new research abstract to be presented at the Pediatric Academic Societies 2016 Meeting showing how strongly alcohol brand placement relates to the drinking behavior of underage youth suggests more regulation may be needed.
The National Market and Competence Commission has fined the Mediaset TV company €653,456 for allowing alcohol advertisements to be shown on TV before the watershed.