Carolyn Crist  September 28, 2017 (Reuters Health) – YouTube videos that depict alcohol brands favored by youth draw millions of views, making them a form of promotion that could encourage underage drinkers, according to a U.S. study. The videos often resemble traditional ads but may escape public health notice or parental controls, the study Read More →

Beer brands popular among youth violate code with youth-appealing ads   Boston University School of Medicine; Public Release: 5-Oct-2017 Share   Alcohol brands popular among underage drinkers are more likely to air television advertisements that violate the industry’s voluntary code by including youth-appealing content, according to a new study by researchers from Boston University School of Read More →

Calls for tougher regulation of industry and closure of loophole that allows alcohol advertising during televised sport Wednesday 4 October 2017 A leading US expert on alcohol policy, Dr David Jernigan, says the Australian government is failing to use the significant power it has to regulate the alcohol industry to stop its advertisements reaching children. Read More →

Exposure to alcohol advertising and adolescents’ drinking beliefs: Role of message interpretation. Collins, Rebecca L.,Martino, Steven C.,Kovalchik, Stephanie A.,D’Amico, Elizabeth J.,Shadel, William G.,Becker, Kirsten M.,Tolpadi, Anagha Health Psychology, Vol 36(9), Sep 2017, 890-897  Objective: Recent research revealed momentary associations between exposure to alcohol advertising and positive beliefs about alcohol among adolescents (Martino et al., 2016). Read More →