European news portal Euractiv.com last week obtained a leaked draft proposal of the Audiovisual Media Services Directive (AVMSD), which regulates broadcast and on demand media at the European level. As hoped by many health scientists and NGOs, the proposal underscores the importance of protecting young people against harmful media content, including alcohol advertising. However, worries arise over a proposed stronger reliance on self- and co-regulation of the industry.

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While tobacco companies have not been allowed to buy product placement in television shows since 2000, alcohol brands continue to self-regulate their marketing in media. But a new research abstract to be presented at the Pediatric Academic Societies 2016 Meeting showing how strongly alcohol brand placement relates to the drinking behavior of underage youth suggests more regulation may be needed.

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The National Market and Competence Commission has fined the Mediaset TV company €653,456 for allowing alcohol advertisements to be shown on TV before the watershed.

In Spain the watershed to protect children and youth from alcohol ads is between 8.30pm and 6am the following day. Spanish regulations do allow ads for alcohol products with strength of less than 20% after the watershed.

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Scotland’s government policies have had a positive effect on alcohol consumption in Scotland. According to a new report by NHS Health Scotland, the ban on multi-buy drinks promotions was among a number of successful initiatives.

Despite the success, NHS Health Scotland warned that more needed to be done to ensure that these improvements continued. Among the advocated policies in the report is the introduction of a minimum price for alcohol.

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On 4 March 2016, the European Commission (DG Connect) published the final report of the study on the exposure of minors to alcohol advertising on linear and non-linear audio-visual media services and other online services, including a content analysis. The research was conducted by the consortium partners Ecorys and the National Institute for Health and Welfare (THL) in close collaboration with the following subcontractors: CentERdata, GfK Belgium and individual experts in the field (Prof. Peter Anderson and Prof. David Jernigan).

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irish-sportssponsorship


A new systematic literature study by the Institute of Alcohol Studies (IAS) concludes that international studies found a significant link between sports sponsorship and increased alcohol consumption, including among schoolchildren. In Ireland this news has drawn attention back to earlier cancelled plans by the government to ban alcohol sports sponsorship.

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