The Monitoring Alcohol Marketing Practices in Africa (MAMPA) Project was a public health surveillance program devoted to monitoring alcohol marketing activities in the African region as well as youth exposure to these marketing activities. Data on alcohol marketing was collected in Ghana, Nigeria, Uganda, the Gambia, Kenya, Malawi and Namibia. The main conclusions of this independent analysis of this MAMPA data are:
Leading public health experts warn that youth around the world are exposed to extensive alcohol marketing, and that current controls on that marketing appear ineffective in blocking the association between youth exposure and subsequent drinking.
Criticism of EUCAM on research “Social Media Age Check Alcohol-adverteerders” by R2 Research commissioned by STIVA in the Netherlands.
According to Russian RMAA Group, the prohibition on any advertising for beer has been eased because of the upcoming Football World Cup Championship in 2018. Did the FIFA exert such pressure that alcohol marketing is relaxed for 3 years – as part of the agreement with sponsors?
New research by Noel and colleagues shows that violations of the content guidelines within self-regulated alcohol marketing codes are highly prevalent in certain media. Exposure to alcohol marketing, particularly among youth, is also prevalent. Taken together, the findings suggest that the current self-regulatory systems that govern alcohol marketing practices are not meeting their intended goal of protecting vulnerable populations.
Eurocare (European Alcohol Policy Alliance) wrote an open letter to the CEO of Carlsburg and the CEO of Olvi plc: “Why threaten the Estonia Government when they are trying to ensure you have healthy consumers?”:
New EUCAM Trend Report: “Heineken all over. An analysis of the youth friendly marketing strategy of Heineken”
EUCAM has collected marketing materials from one of the world’s beer giants, the Dutch brewer Heineken to provide an overview of the integrated marketing strategy in the Netherlands. Heineken uses both traditional media and new media to a wide range of target groups, including marketing that is attractive to minors as well. To download the report, click here.
On basis of the evidence on the effectiveness of self-regulation, EPHA concluded that there is no justification for endorsing self-regulation as policy mechanism to deliver public health objectives.
Avalon de Bruijn and Colleagues recently received a prestigious price for their European longitudinal research on alcohol marketing exposure and alcohol use: The 2016 President’s Award from the European Society for Prevention Research.
Research suggest that YouTube music videos promote positive associations with alcohol use. In the study “F*ck It! Let’s Get to Drinking—Poison our Livers!”: a Thematic Analysis of Alcohol Content in Contemporary YouTube Music Videos, researchers examine and describe the portrayal of alcohol content in popular YouTube music videos.