This webinar on alcohol marketing is the first in a series exploring the AHA’s key manifesto asks to create a future free from alcohol harm:

  1. Protect children and support people impacted by alcohol harm
  2. Empower individuals and build thriving communities
  3. Strengthen the NHS and frontline services
  4. Preserve the public purse

Alcohol marketing surrounds us: on bus stops and billboards, on our favourite TV shows and sports events, and in our personal social media feeds. Evidence suggests that exposure to alcohol ads encourages children and young people to drink more (and start drinking an earlier age), can prolong people’s dependence, and undermines treatment and recovery.

Join us to hear from Dr Alex Barker (University of Derby) and Michaela Jones (Alcohol Focus Scotland) on the nature of alcohol marketing and how it impacts us. We will explore what changes to alcohol marketing an incoming government could implement to help children and people impacted by alcohol harm lead healthier, happier, longer lives. The event will be chaired by Dr Katherine Severi (Institute of Alcohol Studies) and include a Q&A session.


Dr Alex Barker is a chartered psychologist specialising in the field of unhealthy commodity promotion in the media. Alex worked as a research fellow at the UK Centre for Tobacco and Alcohol Studies, and then in the SPECTRUM Consortium, exploring tobacco and alcohol content in the media and the influence this could have on populations. Alex now works as a lecturer in Psychology at the University of Derby.

Michaela Jones began her own recovery journey in June 2008, and has since set up her own online recovery community and multi-media organization to raise awareness of recovery. Michaela has also worked with the Scottish Recovery Consortium (SRC) on community and lived experience development. Now at Alcohol Focus Scotland, Michaela works to engage people with lived experience in policy initiatives, while studying for an MSc in Substance Use. Michaela is particularly interested in how knowledge gained through experience can inform and influence the policy debate.

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