Reports of EUCAM and other relevant reports

EUCAM reports

EUCAM has been releasing reports in the form of Fact Sheets and Trend Reports since 2009, this has lead to a list of accessible but critical publications concerning the subject of alcohol marketing in the widest sence.

For an overview of EUCAM Fact Sheets, short reports often translating complicated matter into easy to digest info, click here. For an overview of EUCAM Trend Reports, longer richly illustrated reports describing various trends in alcohol marketing, click here.

EUCAM studies

Besides these publications, EUCAM is and has also been involved in the publication of bigger original reports, such as:
AMMIE: Alcohol Marketing Monitoring in Europe
MAMPA: Monitoring Alcohol Marketing in Africa

-FASE: Effective Alcohol Marketing Regulations 
Madagascar Monitoring report 2013, a report written under commission of the Blue Cross Norway

MAMPA: Evaluating compliance with alcohol industry selfregulation in seven countries in Africa; an external evaluation of the MAMPA Project; Kate Robaina, MPH, Thomas Babor, PhD, MPH, Jonathan Noel, MPH Department of Community Medicine & Health Care, University of Connecticut School of Medicine 263 Farmington Avenue, Farmington, CT 06030-6325 USA

The Seven Key Messages of the Alcohol Industry (edition 2021, PDF and digital):
The Seven Key Messages of the Alcohol Industry


The Seven Key Messages of the Alcohol Industry (PDF editions 2010)

Link to the English version of edition 2010

Link to the Swedish version of edition 2010

Link to the Danish version of edition 2010

Link to the Slovenian version of edition 2010

Link to the Lithuanian version of edition 2010:

Other recent reports

Monitoring and restricting digital marketing of unhealthy products to children and adolescents, WHO (June 2018). 

Promoting good health from childhood Reducing the impact of alcohol marketing on children in Scotland A report by the virtual expert network on alcohol marketing (2018)

-End alcohol advertising in sport; Australië (2019)

-Fit for Purpose? An analysis of the role of the Portman Group in alcohol industry self-regulation; Alcohol Change, July 2018

-The findings and conclusions of the conference ‘Digital Alcohol Marketing in the Spotlight’, Amsterdam 2019

In the future new reports will also be added here.