Savolainen, L., Oksanen, A., kaakinen, M., Sirola, A., Miller, B. L., Paek, H., & Zych, I. (2020). The association between social media use and hazardous alcohol use Among youths: a four-country study. Alcohol and Alcoholism, 55(1), 86-95. https://doi.org/10.1093/alcalc/agz088  Abstract Aims To examine the continuing role of daily popular social media use in youth hazardous alcohol Read More →

Juntsche, E., Bonela, A. A., Caluzzi, G., & He, Z. (2020). How much are we esposed to alcohol in electronic media? Development of the Alcoholic Beverage Identification Deep Learning Algorithm (ABIDLA). Drug and alcohol dependence, 208, 1-8. Doi: 10.1016/j.drugalcdep.2020.107841. Abstract Background Evidence demonstrates that seeing alcoholic beverages in electronic media increases alcohol initiation and frequent Read More →

By Axelsson, Anton from Jönköping University, Jönköping International Business School, JIBS, Business Administration & Yousef, Charles from Jönköping University, Jönköping International Business School, JIBS, Business Administration. 2017 Independent thesis Advanced level (degree of Master (One Year)).    Background: Alcohol has become ubiquitous in Swedish lifestyle blogs, as alcohol can be present in one third or one fifth Read More →

Nathan Critchlow, Anne Marie MacKintosh, Lucie Hooper, Christopher Thomas & Jyotsna Vohra (2019) Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK, Addiction Research & Theory, DOI: 10.1080/16066359.2019.1567715 Abstract Aim: To explore participation with alcohol marketing (i.e. commenting on Read More →

A. de Bruijn et al (2016); European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use; Society for the study of Addiction (1-10) Link to the article see also: https://eucam.info/2016/12/06/prestigious-price-for-european-longitudinal-study-on-alcohol-marketing-exposure-and-alcohol-use/

Alcohol consumption is a leading contributor to the global burden of disease and death. Given the harms attributable to alcohol, there is a need to examine the factors that contribute to its consumption. One known influence is alcohol promotion. The alcohol industry is a multinational entity that devotes substantial resources to the promotion of alcohol. Read More →

Authors: David H. Jernigan, Alisa Padon, Craig Ross, Dina Borzekowski Title: Self-Reported Youth and Adult Exposure to Alcohol Marketing in Traditional and Digital Media: Results of a Pilot Survey Journal: Alcoholism:Clinical and Experimental Research, doi:10.1111/acer.13331 Abstract: Background: Alcohol marketing is known to be a significant risk factor for underage drinking. However, little is known about youth Read More →

Authors: Tim Lobstein, Jane Landon, Nicole Thornton & David Jernigan Title: The commercial use of digital media to market alcohol products: a narrative review Journal: Addiction, 2016, 10.1111/add.13493 Abstract: Background and aims: The rising use of digital media in the last decade, including social networking media and downloadable applications, has created new opportunities for marketing a wide range Read More →

Author: Auden C. McClure, Susanne E. Tanski, Zhigang Li, Kristina Jackson, Matthis Morgenstern, Zhongze Li, James D. Sargent Title: Internet Alcohol Marketing and Underage Alcohol Use Journal: Pediatrics, 2016, peds. 2015-2149. Abstract Background and objective: Internet alcohol marketing is not well studied despite its prevalence and potential accessibility and attractiveness to youth. The objective was Read More →

Author: Michael J. Messina &John F. Wellington Title: Alcohol, Advertising and the Theory of Exchange Journal: Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015, pp 277-281 Abstract This paper is a report of the results of a different approach to examining the relation between the promotion through advertising of the alcohol beverage Read More →