Cureus Journal of Medical Science; 10 May 2026 Carissa N. Bartkowiak • Larissa Dean • Dalton King • Emily Ulrich • Skyler Steward • Emma Lindemann • Michelle A. Padley • Brian G. Lewis • Bryan Judge • Jeffrey S. Jones Abstract Aims and objectives Social media platforms such as YouTube allow adolescents and young adults to document substance use and share related beliefs with large audiences. This study primarily aimed to identify and … Read More →
Drug and Alcohol Review; 13 April 2026 https://doi.org/10.1111/dar.70148Digital Object Identifier (DOI) Danica Keric, Fraser Edwardes, Julia Stafford, Nathan J. Harrison, Joelie Mandzufas, Ashlea Bartram, Simone Pettigrew ABSTRACT Introduction The rapid expansion of zero alcohol products (ZAP) and associated marketing is of increasing public health interest. Investigating marketing approaches can provide insights to inform policy responses to this emerging issue. Methods We conducted … Read More →
Medical Xpress, 21-03-2026 An attractive influencer couple chats in a kitchen as they prepare dinner. A wine bottle sits on the counter. Someone takes a sip. It looks less like an ad than a slice of ordinary life, the kind of moment that can pass unnoticed during an aimless scroll on social media. Influencer posts … Read More →
International Journal of Drug Policy Volume 148, February 2026 ; Richard I. Purves a, Jack G. Martin a, Piotr Teodorowski a, Olivia Brown b a. Institute for Social Marketing and Health, University of Stirling, Stirling FK9 4LA, United Kingdom b. University of Nottingham, University Park, Nottingham NG7 2RD, United Kingdom Highlights Young people (aged 11–17) demonstrate strong recognition of alcohol brands through sports sponsorship exposure. Alibi … Read More →
The effects of advertising, and now social media, on alcohol-use disorder and substance-use research, are both global and urgent. Alcohol and Alcoholism and Nicotine & Tobacco Research, two leading journals in alcohol-use disorder and substance use research, have collaborated on this collection of recent articles published in their journals exploring how advertising, social media, and marketing have … Read More →
JAMA Pediatrics; Scott I. Donaldson, PhD, MS1; Alex M. Russell, PhD2; Jon-Patrick Allem, PhD, MA3 Article Information; Published Online: February 23, 2026 Social media use is common among young adults and is characterized by a continuous stream of content from peers and influencers,1 which can feature alcohol in aspirational or humorous contexts.2 Although prior research has linked exposure to alcohol-promoting content on social media with alcohol-promoting attitudes and behaviors … Read More →
2026 Royal Society of New Zealand Hayleigh Frost1,2 | Lisa Te Morenga2 | Sally Mackay 3 | Christina McKerchar4 | Emily Cole 1 | Victoria Egli 11 Division of Health, The University of Waikato, Hamilton, New Zealand | 2 Research Centre for Hauora and Health, Massey University, Wellington, New Zealand | 3 School of Population … Read More →
Addiction; Sally Casswell ; First published: 21 February 2024 https://doi.org/10.1111/add.16453 It is disappointing to see the Addiction publication ‘Restricting alcohol marketing to reduce alcohol consumption: A systematic review of the empirical evidence for one of the “best buys”’ reaching a misleading conclusion that evidence does not justify a ban on alcohol marketing as a ‘best buy’ … Read More →
Alcohol Action Ireland press release, Wednesday, 10 December 2025 On the day that Australia’s world-leading under-16 social media ban due to child safety concerns came into effect, Alcohol Action Ireland (AAI), the national independent advocate to reduce alcohol harm, has launched a new report – Digital and social media marketing of alcohol – detailing the nature and … Read More →
Dong-Hee Ryu & Jeehye Lee (2025) Exposure to Alcohol Advertisements and Adolescent Alcohol Consumption Patterns: Findings from a Nationally Representative Study. Substance Use & Misuse, 1–8. https://doi.org/10.1080/10826084.2025.2534477 Abstract Objective This study investigates the association between adolescent exposure to alcohol advertisements across various media and their alcohol consumption patterns in South Korea. Methods This study utilized data … Read More →