Purves, R. (2014). “What are you meant to do when you see it everywhere?” Young people, alcohol packaging and digital media. 10.13140/2.1.5041.6966 Background and aims The consumption of alcohol plays an important part in the way in which people create desired identities and live their social lives. Through marketing practices, alcohol brands have become embedded Read More →

Alcohol Marketing on Social Media, The impact of alcohol marketing via social media on young people. Authors: Amber Simons, Wim van Dalen Latest revision: November 2017. https://eucam.info/wp-content/uploads/2018/02/lit-rev-online-alcohol-marketing-2017-2.pdf Abstract This review discusses the volume and content of alcohol marketing via social media and the impact it has on young people. The main goal is to describe the Read More →

18 July 2018. Professor Christine Griffin, Department of Psychology, University of Bath; Dr Jeff Gavin, Department of Psychology, University of Bath; Professor Isabelle Szmigin, Birmingham Business School, University of Birmingham. https://alcoholchange.org.uk/publication/all-night-long-social-media-marketing-to-young-people-by-alcohol-brands-and-venues Alcohol is a pervasive theme in young people’s social media interactions, and one of the products most likely to elicit ‘user engagement’ online (Ridout et al., 2011; Read More →

Hendriks, H., Wilsen, D., van Dalen, W., & Gebhardt, W. A. (2020). Picture me drinking: alcohol-related posts by Instagram influencers popular among adolescents and young Frontiers in Psychology, 22(10), 1-9. 10.3389./fpsyg.2019.02991 Research has shown that young people post a lot of alcohol-related posts (i.e., alcoholposts) on social media and these posts have been shown to Read More →

Emmi Kauppila, Mikaela Lindeman, Johan Svensson, Matilda Hellman and Anu Katainen ALCOHOL MARKETING ON SOCIAL MEDIA SITES IN FINLAND AND SWEDEN A comparative audit study of brands’ presence and content, and the impact of a legislative change Abstract Social media has become a key marketing platform for alcohol brands. Social media makes it possible for Read More →

Internet Alcohol Marketing Recall and Drinking in Underage Adolescents (2020). Auden C McClure et al. Acad Pediatr. Jan-Feb 2020. 20(1):128-135. doi: 10.1016/j.acap.2019.08.003.  Authors Auden C McClure  1 , Joy Gabrielli  2 , Samantha Cukier  3 , Kristina M Jackson  4 , Zoe L B Brennan  5 , Susanne E Tanski  6 Objective: Evidence suggests that adolescents are exposed to alcohol marketing in digital media. Read More →

Savolainen, L., Oksanen, A., kaakinen, M., Sirola, A., Miller, B. L., Paek, H., & Zych, I. (2020). The association between social media use and hazardous alcohol use Among youths: a four-country study. Alcohol and Alcoholism, 55(1), 86-95. https://doi.org/10.1093/alcalc/agz088  Abstract Aims To examine the continuing role of daily popular social media use in youth hazardous alcohol Read More →

Juntsche, E., Bonela, A. A., Caluzzi, G., & He, Z. (2020). How much are we esposed to alcohol in electronic media? Development of the Alcoholic Beverage Identification Deep Learning Algorithm (ABIDLA). Drug and alcohol dependence, 208, 1-8. Doi: 10.1016/j.drugalcdep.2020.107841. Abstract Background Evidence demonstrates that seeing alcoholic beverages in electronic media increases alcohol initiation and frequent Read More →

By Axelsson, Anton from Jönköping University, Jönköping International Business School, JIBS, Business Administration & Yousef, Charles from Jönköping University, Jönköping International Business School, JIBS, Business Administration. 2017 Independent thesis Advanced level (degree of Master (One Year)).    Background: Alcohol has become ubiquitous in Swedish lifestyle blogs, as alcohol can be present in one third or one fifth Read More →

Nathan Critchlow, Anne Marie MacKintosh, Lucie Hooper, Christopher Thomas & Jyotsna Vohra (2019) Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK, Addiction Research & Theory, DOI: 10.1080/16066359.2019.1567715 Abstract Aim: To explore participation with alcohol marketing (i.e. commenting on Read More →