women the new market With female alcohol consumption increasing, brands and manufacturers are targeting women more within this sector. With 2.2% of products launched in the liqueurs and alcohol sector aimed at women (compared with 1.1% for men), formulating and marketing the category to suit them is clearly an opportunity (1). Advertisements like to enforce this drinking trend by adapting their marketing strategies in order to widen the appeal of the product. A product that previously was only marketed to men, currently involves women in the advertisements to highlight that they may also enjoy the product. According to the Beer Institute, 25% of beer’s consumers are women. Some brands are beginning to target women, through new product development and marketing.

The full report can be downloaded and read here

Email to someoneShare on FacebookGoogle+Share on LinkedInPrint this pageTweet about this on Twitter

Comments are closed.

Post Navigation