Overview This comprehensive report details the full extent of the way that alcohol is being marketed across national borders – often by digital means – and often regardless of the social, economic or cultural environment in receiving countries. It highlights how increasingly sophisticated advertising and promotion techniques, including linking alcohol brands to sports and cultural … Read More →
Sadie Boniface; , Amanda M. Atkinson; Nathan Critchlow; Michaela Jones; Beth Meadows & Katherine Severi Published online in ‘Drugs: Education, Prevention and Policy’ : Dec 202; Abstract This commentary about alcohol marketing regulation in the UK draws on a conference held by the Institute of Alcohol Studies, highlighting a need for policy interventions to prevent harm and … Read More →
Alcohol and Betting Radio Advertising in Spain. A Comparative Analysis of the Minor’s Protection Time Slot from a Media Responsibility Perspective Salvador Perelló-Oliver 1, Clara Muela-Molina 1 and Luis M. Romero-Rodríguez 1,2,* 1 Department of Communication Sciences and Sociology, Universidad Rey Juan Carlos, 28492 Madrid, Spain; salvador.perello@urjc.es (S.P.-O.); clara.muela@urjc.es (C.M.-M.) 2 ESAI Business School, Universidad … Read More →
Alcohol marketing on social media sites in Finland and Sweden A comparative audit study of brands’ presence and content, and the impact of a legislative change Emmi Kauppila, Mikaela Lindeman, Johan Svensson, Matilda Hellman and Anu Katainen Abstract Social media has become a key marketing platform for alcohol brands. Social media makes it possible for … Read More →
Craig S. Ross, Robert D. Brewer, David H. Jernigan. The Potential Impact of a “No-Buy” list on Youth Exposure to Alcohol Advertising on Cable Television; Journal of studies on alcohol and drugs, jan. 2016 ABSTRACT. Objective: The purpose of this study was to outline a method to improve alcohol industry compliance with its self-regulatory advertising … Read More →
With governments relying increasingly upon the alcohol industry’s self-regulated marketing codes to restrict alcohol marketing activity, there is a need to summarize the findings of research relevant to alcohol marketing controls. This paper provides a systematic review of studies investigating the content of, and exposure to, alcohol marketing in relation to self-regulated guidelines. Methods Peer-reviewed … Read More →
Authors: Jonathan K. Noel, Thomas F. Babor, Katherine Robaina Title: Industry self-regulation of alcohol marketing: a systematic review of content and exposure research Journal: Addiction, 2016, 10.1111/add.13410 Abstract: Background and aims: With governments relying increasingly upon the alcohol industry’s self-regulated marketing codes to restrict alcohol marketing activity, there is a need to summarize the findings of research relevant to alcohol … Read More →
Monitoring Alcohol Marketing MARK – a tool for NGOs Published by FORUT Text: Carina Ferreira-Borges, in collaboration with the Dutch Institute for Alcohol Policy (STAP). Contacts: Dag Endal, dag.endal@forut.no Øystein Bakke, oystein.bakke@forut.no Please appropriately reference and cite document contents if utilised in other publications and materials. Can be downloaded www.add-resources.org Link to report
In a recent study, Addiction Switzerland provides an overview of the challenges linked to online alcohol marketing. The main findings of the research are presented below. The study consists of four parts: (Non systematic) review of the literature on the impact and the strategies of online marketing for alcohol Monitoring of online alcohol marketing via … Read More →
Authors: Kate Robaina, MPH, Thomas Babor, PhD, MPH & Jonathan Noel, MPH (2016). Title: Evaluating compliance with alcohol industry self-regulation in seven countries in Africa. An external evaluation of the MAMPA (Monitoring Alcohol Marketing Practices in Africa) project. Executive summary Introduction The Monitoring Alcohol Marketing Practices in Africa (MAMPA) Project was a public health surveillance program devoted to … Read More →