Gordon, C; S.C. Jones & L. Kervin (2015). Effectiveness of alcohol media literacy programmes: a systematic literature review; Health Education Research, 30 (3) 449-465 Abstract Alcohol media literacy is an emerging field that aims to address the link between exposure to alcohol advertising and subsequent expectancies and behaviours for children and adolescents. The design, rigour Read More →

2 Social locations Class, gender and young people’s alcohol consumption in a digital world Lin Bailey and Christine Griffin Introduction We provide an overview of how class and gender have been theorised in young people’s drinking cultures across different countries. We consider how recent moral panics over young people’s public drinking are often highly gendered Read More →

1 Neoliberalism, alcohol and identity A symptomatic reading of young people’s drinking cultures in a digital world Ian Goodwin and Christine Griffin A broad range of research has established the importance of youth drinking as an essentially social act with important implications for young people’s identities. There is long-standing evidence that peer groups form an Read More →

Introduction to youth drinking cultures in a digital world Antonia C. Lyons, Tim McCreanor, Ian Goodwin and Helen Moewaka Barnes In many Western countries, drinking cultures are central to young people’s social lives. Since the mid-1990s an increasingly globalised, pervasive culture of intoxication has emerged amongst young people driven by deregulation of sale and supply, Read More →

Emmi Kauppila, Mikaela Lindeman, Johan Svensson, Matilda Hellman and Anu Katainen ALCOHOL MARKETING ON SOCIAL MEDIA SITES IN FINLAND AND SWEDEN A comparative audit study of brands’ presence and content, and the impact of a legislative change Abstract Social media has become a key marketing platform for alcohol brands. Social media makes it possible for Read More →

Authors: Carah Nicholas & Brodmerkel Sven Title: Alcohol marketing in the era of digital media Journal: Journal of studies on alcohol drugs, 82, 18-27, 2021. ABSTRACT. Objective: Digital media platforms like Facebook and Instagram play a significant role in the marketing of alcohol, connecting producers and consumers in novel ways. Alcohol marketers have proven to Read More →

A content analysis of tobacco and alcohol audio-visual content in a sample of UK reality TV programmes Alexander B. Barker, John Britton, Emily Thomson, Abby Hunter, Magdalena Opazo Breton, Rachael L. Murray; ABSTRACT Background Exposure to tobacco and alcohol content in audio-visual media is a risk factor for smoking and alcohol use in young people. Read More →