Author: Andrew Graham and Jean Adams Title: Alcohol Marketing in Televised English Professional Football: A Frequency Analysis Journal: Alcohol and Alcoholism (2013) doi: 10.1093/alcalc/agt140. First published online: September 10, 2013 A pdf version of this article is freely available here Abstract Aims: The aim of the study was to explore the frequency of alcohol marketing (both formal commercials and otherwise) in … Read More →
Author: Sandra C. Jones and Ross Gordon Title: Regulation of alcohol advertising: Policy options for Australia Journal: Evidence Base, issue 2, 2013, <journal.anzsog.edu.au>, ISSN 1838-9422 A full text pdf of this article is available here Abstract A systematic search of academic databases was conducted to identify all refereed papers published between 1990 and 2012 on the regulation of alcohol advertising … Read More →
Authors: James Nicholls Title: Everyday, Everywhere: Alcohol Marketing and Social Media—Current Trends Journal: Alcohol and Alcoholism, (2012) doi: 10.1093/alcalc/ags043 (First published online) Abstract Aims: To provide a snapshot content analysis of social media marketing among leading alcohol brands in the UK, and to outline the implications for both regulatory policies and further research. Methods: Using screengrab technology, … Read More →
Authors: Ailsa Lyons, Ann McNeill, Ian Gillmore, John Britton Title: Alcohol imagery and branding, and age classification of films popular in the UK Journal: International Journal of Epidemiology Full text available at: http://ije.oxfordjournals.org/content/early/2011/09/05/ije.dyr126.full.pdf+html Abstract Background: Exposure to alcohol products in feature films is a risk factor for use of alcohol by young people. This study was designed to document the … Read More →
Authors: Peter Anderson, Avalon de Bruijn, Kathryn Angus, Ross Gordon and Gerard Hastings Title: Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A Systematic Review of Longitudinal Studies Journal: Alcohol and Alcoholism (2009) doi: 10.1093/alcalc/agn115. First published online: January 14, 2009 A full text pdf of this review study is available here Abstract: Aims: To assess the … Read More →
Author: Jennifer A. Epstein, G.J. Botvin Title: Media resistance skills and drug skill refusal techniques: What is their relationship with alcohol use among inner-city adolescents? Journal: Addictive Behaviors, 2008, 33, 528-537. Abstract Objective: To examine the impact of media resistance skills and drug skill refusal techniques (Knowing how to say no to alcohol and other drug) on drinking … Read More →
Authors: Teresa da Silva Lopes Title: Global Brands: The Evolution of Multinational in Alcoholic Beverages Year: 2007 Press: Cambridge University Press Abstract Global Brands provides a new dimension to the literature on the growth of alcohol beverage multinationals by focussing on brands, using an institutional and evolutionary approach. The author relies on original and published sources about the … Read More →