Hanneke Hendriks and Madelijn Strick from the University of Amsterdam and Utrecht University. September 2020.  This study focuses on the influence of humor in alcohol ads specifically on conversational occurrence, length, and valence about alcohol and alcohol ads.  Humor has been a debatable topic related to ads because of its strong effects and its pervasiveness. Read More →

Sunil Patil1, Eleanor M. Winpenny1, Marc N. Elliott2, Charlene Rohr1, Ellen Nolte1* 1 RAND Europe, Westbrook Centre, Cambridge, UK 2 RAND Corporation, Santa Monica, CA, USA Correspondence: Ellen Nolte, RAND Europe, Westbrook Centre, Milton Road, Cambridge CB4 1YG, UK, Tel: +44 1223 353329, Fax: +44 1223 358 845, e-mail: enolte@rand.org Background: Exposure of young people Read More →

Authors: Jo Cranwell, John Britton, Manpreet Bains Title: “F*ck It! Let’s Get to Drinking—Poison our Livers!”: a Thematic Analysis of Alcohol Content in Contemporary YouTube Music Videos Journal: International Journal of Behavioral Medicine, (2016). doi:10.1007/s12529-016-9578-3 Abstract: Purpose: The purpose of the present study is to describe the portrayal of alcohol content in popular YouTube music videos. Method: We used inductive thematic analysis to Read More →

Authors: Jo Cranwell, Magdalena Opazo-Breton, John Britton Title: Adult and adolescent exposure to tobacco and alcohol content in contemporary YouTube music videos in Great Britain: a population estimate Journal: Journal of Epidemiology and Community Health 2016;70:488-492 doi:10.1136/jech-2015-206402 Abstract: Background: We estimate exposure of British adults and adolescents to tobacco and alcohol content from a sample of popular YouTube Read More →

Authors: Jurriaan Witteman, Hans Post, Mika Tarvainen, Avalon de Bruijn, Elizabeth De Sousa Fernandes Perna, Johannes G. Ramaekers & Reinout W. Wiers Title: Cue reactivity and its relation to craving and relapse in alcohol dependence: a combined laboratory and field study Journal: Psychopharmacology (Berl), 2015, 232(20): 3685–3696. Abstract: The present study investigated the nature of physiological cue Read More →

Author: Timothy Naimi, Craig Ross, Michael Siegel, William de Jong & David Jernigan Title: Amount of televised alcohol advertising exposure and the quantity of alcohol consumed by youth Journal: Journal of studies on alcohol and drugs (2016), 77(5), 723-729 Abstract Aims: Although studies demonstrate that exposure to brand-specific alcohol advertising is associated with an increased likelihood of Read More →

Author: Nathan Critchlow, Crawford Moodie, Linda Bauld, Adrian Bonner & Gerard Hastings Title: Awareness of, and participation with, digital alcohol marketing, and the association with frequency of high episodic drinking among young adults Journal: Drugs: Education, Prevention and Policy (2015): 1-9 Abstract Aims: To explore the association between awareness of traditional and digital marketing, participation Read More →

Author: Michael Siegel, Craig S. Ross, Alison B. Albers, William DeJong , Charles King, Timothy S. Naimi, David H. Jernigan Title: The relationship between exposure to brandspecific alcohol advertising and brand-specific consumption among underage drinkers – United States, 2011–2012 Journal: The American Journal of Drug and Alcohol Abuse, DOI: 10.3109/00952990.2015.1085542 (full text freely available) Abstract Background: Marketing is increasingly recognized as Read More →

Author: Craig S. Ross , Emily Maple , Michael Siegel , William DeJong , Timothy S. Naimi , Alisa A. Padon , Dina L.G. Borzekowski , David H. Jernigan Title: The Relationship Between Population-Level Exposure to Alcohol Advertising on Television and Brand-Specific Consumption Among Underage Youth in the US Journal: Alcohol & Alcoholism, DOI: http://dx.doi.org/10.1093/alcalc/agv016 358-364 First Read More →