Nathan Critchlow, Crawford Moodie Journal of Public Health, fdab353, https://doi.org/10.1093/pubmed/fdab353 Published: 09 October 2021   Abstract Background The Republic of Ireland is introducing new controls on alcohol marketing, starting in November 2019 with restrictions on some outdoor and cinema advertising, and a ban on public transport advertising. We examined changes in marketing awareness one year after initial implementation Read More →

Hanneke Hendriks and Madelijn Strick from the University of Amsterdam and Utrecht University. September 2020.  This study focuses on the influence of humor in alcohol ads specifically on conversational occurrence, length, and valence about alcohol and alcohol ads.  Humor has been a debatable topic related to ads because of its strong effects and its pervasiveness. Read More →

Recruiting the “Heavy-Using Loyalists of Tomorrow”: An Analysis of the Aims, Effects and Mechanisms of Alcohol Advertising, Based on Advertising Industry Evaluations Abstract: Restricting alcohol advertising and marketing is a cost-effective intervention for reducing alcohol harms. However, the alcohol industry maintains that advertising does not affect consumption, claiming that its purpose is to help consumers Read More →

A content analysis of tobacco and alcohol audio-visual content in a sample of UK reality TV programmes Alexander B. Barker, John Britton, Emily Thomson, Abby Hunter, Magdalena Opazo Breton, Rachael L. Murray; ABSTRACT Background Exposure to tobacco and alcohol content in audio-visual media is a risk factor for smoking and alcohol use in young people. Read More →

Perceptions of Alcohol Advertising Vary Based on Psychological characteristics; Jonathan K. Noël, Ziming Xuan & Thomas F. Babor; 2019 ABSTRACT Background: The alcohol industry recognizes children and pregnant women as population sub-groups vulnerable to the effects of alcohol marketing. Research indicates that heavy alcohol users are also potentially vulnerable to alcohol marketing. The purpose of Read More →

Sept. 2007; British Medical Association; Alcohol Health Alliance Alcohol consumption in the UK has increased rapidly in recent years, not just among young people, but across society. The population is drinking in increasingly harmful ways and the result is a plethora of avoidable medical, psychological and social harm, damaged lives and early deaths. As consumption Read More →

Sunil Patil1, Eleanor M. Winpenny1, Marc N. Elliott2, Charlene Rohr1, Ellen Nolte1* 1 RAND Europe, Westbrook Centre, Cambridge, UK 2 RAND Corporation, Santa Monica, CA, USA Correspondence: Ellen Nolte, RAND Europe, Westbrook Centre, Milton Road, Cambridge CB4 1YG, UK, Tel: +44 1223 353329, Fax: +44 1223 358 845, e-mail: enolte@rand.org Background: Exposure of young people Read More →

Authors: Jo Cranwell, John Britton, Manpreet Bains Title: “F*ck It! Let’s Get to Drinking—Poison our Livers!”: a Thematic Analysis of Alcohol Content in Contemporary YouTube Music Videos Journal: International Journal of Behavioral Medicine, (2016). doi:10.1007/s12529-016-9578-3 Abstract: Purpose: The purpose of the present study is to describe the portrayal of alcohol content in popular YouTube music videos. Method: We used inductive thematic analysis to Read More →

Authors: Jo Cranwell, Magdalena Opazo-Breton, John Britton Title: Adult and adolescent exposure to tobacco and alcohol content in contemporary YouTube music videos in Great Britain: a population estimate Journal: Journal of Epidemiology and Community Health 2016;70:488-492 doi:10.1136/jech-2015-206402 Abstract: Background: We estimate exposure of British adults and adolescents to tobacco and alcohol content from a sample of popular YouTube Read More →