Author: Henry Saffer, Dhaval Dave, Michael Grossman Title: Behavioral Economics and the Demand for Alcohol: Results from the NLSY97 Institution: the National Bureau of Economic Research. NBER Working Paper No. 18180. Issued in June 2012 Abstract The behavioral economic model presented in this paper argues that the effect of advertising and price differ by past consumption levels. The Read More →

Authors: Renske Koordeman, Emmanuel Kuntsche, Doeschka J. Anschutz, Rick B. van Baaren, Rutger C. M. E. Engels Title:  Do We Act upon What We See? Direct Effects of Alcohol Cues in Movies on Young Adults’ Alcohol Drinking Journal: Alcohol and Alcoholism, 2011 Jul-Aug;46(4):393-8. Aims: Ample survey research has shown that alcohol portrayals in movies affect the development of alcohol consumption in youth. Read More →

Authors: Renske Koordeman, Doeschka J. Anschutz, Rutger C. M. E. Engels Title:  Exposure to Alcohol Commercials in Movie Theaters Affects Actual Alcohol Consumption in Young Adult High Weekly Drinkers: An Experimental Study Journal: The American Journal on Addictions, 20: 285–291, 2011 Abstract: The present pilot study examined the effects of alcohol commercials shown in movie theaters on the alcohol consumption of young adults Read More →

Authors: Renske Koordeman, Doeschka J. Anschutz, Rick B. van Baaren & Rutger C. M. E. Engels Title: Effects of alcohol portrayals in movies on actual alcohol consumption: an observational experimental study Journal: Addiction, 2010, 3, 547-557. Aims: This study uses an experimental design to assess the effects of movie alcohol portrayal on alcohol consumption of young adults while watching a Read More →

Authors: Thomas A. Wills, Frederick X. Gibbons, James D. Sargent, Meg Gerrard, Hye-Ryeon Lee, Sonya Dal Cin Title: Good self-control moderates the effect of mass media on adolescent tobacco and alcohol use: Tests with studies of children and adolescents Journal: Health Psychology, Vol 29(5), Sep 2010, 539-549. Abstract Objective: To investigate whether self-control moderates the effect of media influences Read More →

Authors: Peter Anderson Title: The Impact of Alcohol Advertising: ELSA project report on the evidence to strengthen regulation to protect young people. Organization: the National Foundation for Alcohol Prevention, the Netherlands and the ELSA project 2005-2007.  A full text pdf of this report is available here Summary and conclusions: Beverage alcohol, although a ubiquitous toxin, is a widely marketed Read More →