FARE; Foundation for Alcohol Research & Education; June 10 2026; Editorial It’s World Cup season – avid fans are up at all hours to catch a match, gathering together or watching online. It’s a moment that fosters community and inspires passion and joy. But with major alcohol sponsors including Diageo and Heineken, it’s also stacked with alcohol ads. Across codes, sports promotion is inseparable from addictive and harmful products like alcohol. The alcohol industry … Read More →
Vinetur.com ; 2026-06-09 The party also wants to end supervised drinking for 14-year-olds and stronger retail age checks and less visible checkout displays. Germany’s Green Party is calling for tighter alcohol rules, arguing that the country’s drinking culture remains too permissive and exposes minors too early to beer and wine. According to reporting published by … Read More →
The Alcohol Alert Podcast | May 2026 Institute of Alcohol Studies, May 29, 2026 On this month’s Alcohol Alert podcast, IAS spoke to Professor Nicholas Carah about the fast-evolving world of digital alcohol marketing – and why it matters. As debates intensify globally around social media regulation and even bans for young people, the conversation couldn’t … Read More →
Streamline Offical 31 May 2026 Global brewers desperately pivot to the 2026 World Cup and alcohol-free alternatives to offset plummeting sales. The numbers tell a new story. The global beer industry, battered by years of plummeting sales and a profound generational shift away from alcohol, is banking its entire future on the upcoming 2026 FIFA … Read More →
The Journal, Ireland, Jane Matthews; 26 May 2026 It argues that there is not enough evidence to tell us if advertising zero alcohol products is a harm or benefit to public health. THE GOVERNMENT WILL oppose a Bill that would restrict advertisements for zero and low alcohol drinks. The Public Health (Alcohol) (Amendment) Bill 2025, … Read More →
Business Food and Drink; By Daphne Ewing-Chow, May 24, 2026 As the world prepares for the 2026 FIFA World Cup, beer giants and beverage brands are pouring billions into what analysts say could become one of the alcohol industry’s biggest marketing moments in years. But beneath the sponsorships and hype, the tournament may also test whether the future … Read More →
LBC, 25 May 2026; by Cristina Diciu BuzzBallz, ready-to-drink cocktails sold in a colourful, spherical container, have become popular with Gen Z in recent years, particularly on TikTok, where tasting videos and cocktail hacks have gone viral. The company who created the popular drinks, Sazerac, has now pitched a new product positioned as a ‘nostalgia … Read More →
As the debate around minors in advertising heats up, industry heads say that the terrain around minors is murky and the grey zone begins when minors are used less as real consumers and more as shields Pitch; Aryendra Khan; May 08, 2026 There is a 15-year-old boy who bats exceptionally well. He represents the Rajasthan Royals in … Read More →
Dutch Institute for Alcohol Policy STAP, 12 May 2026 Dutch health organizations have filed a formal complaint with the Advertising Code Committee regarding an advertising campaign by the alcohol brand Stëlz. It is a Dutch producer in which beer brewer Heineken holds a minority stake. In the campaign, the product is promoted as ‘The new … Read More →
FASTCOMPANY 28 april 2026 by John Kell When Malibu launched its “Get Ready With Malibu Pink” campaign this spring, the rum brand had all the necessary ingredients for a modern influencer campaign. Creator partnerships with Sabrina Brier and other influencers, on-trend “get ready with me” style videos, all centered on the debut of a new … Read More →