News Release 9-Feb-2026; La Trobe University Celebrity actors, musicians and athletes are promoting their own alcohol products on Instagram without clear disclosure of advertising content – and almost all posts are visible to underage users, according to new research from La Trobe University’s Centre for Alcohol Policy Research. The study published in Pediatrics analysed more than 85,000 Instagram posts from … Read More →
Trendtype, Feb 5, 2026 The government of Ghana has announced on February 3rd 2026, the Alcohol Control Regulations Bill in Parliament, aiming to tighten rules on the advertisement and marketing of alcoholic beverages. Majority Leader Mahama Ayariga confirmed that the legislation will enable the Food and Drugs Authority (FDA) to set clear guidelines on how alcohol … Read More →
University of Stirling; 5 February 2026; Researchers have raised concerns about sports sponsorship strategies A University of Stirling study has laid bare the insidious impact of alcohol sponsorship of major sporting events on young people in Scotland. It comes ahead of the men’s Six Nations Championship and FIFA World Cup 2026, major tournaments which are … Read More →
Cat Smith MP; 2nd February, 2026 We may not want to talk about it, but our country has a serious problem with alcohol. Alcohol deaths still soar above pre-pandemic levels and alcohol harm costs over £27 billion a year in England alone, straining the NHS and other public services. It is often those in the … Read More →
Marketing Daily, by Teresa Buyikian , December 16, 2025 Heineken continues its global campaign encouraging in-person connections with its latest effort via WhatsApp. The brand this week launched new creative as a pilot program in Brazil, the country that sends and receives the most voice messages in the world, per data from Meta — a total of … Read More →
Kevin Owens, columnist, 16 december 2025 At this time of year, many might be looking forward to letting their hair down more often than they might. A few drinks at the office party, catching up with family over a long, slow pre-Christmas Sunday lunch with a glass (or two) of red, or just settling down in … Read More →
Ad Hoc News, Finanzzeitung für Deutschland , 14 January 2026 Constellation Brands is turning beer, wine, and spirits into a tightly engineered consumer platform built around Modelo, Corona, and high-margin premium brands. Here’s why that matters now. he New Formula for Alcohol: Less Volume, More Value Constellation Brands is not just another drinks conglomerate quietly … Read More →
By H.L. Comeriato ● Health & Wellness, Policy/Legislation, Youth ● January 13, 2026 In April 2023, transgender influencer Dylan Mulvaney was featured in a series of advertisements and promotional content for Bud Light beer. Anti-transgender backlash over the marketing partnership played out inside liquor stores and grocery chains across the country. Americans trashed displays featuring Mulvaney, destroyed merchandise and tanked U.S. sales … Read More →
Latvia Pubic Media, December 29, 2025, 12:42 , LSM English The Consumer Rights Protection Centre (PTAC) has found that shopping centres have decorations in the form of Christmas trees with empty bottles of Jameson whiskey and offering discounts on this brand of alcoholic beverages, which encourages consumers to purchase alcohol and is illegal, according to … Read More →
INTRODUCTIONOn September 16, 2025, the webinar “Banning alcohol marketing is not an illusion: Lessons from countries in Europe with effective policies to restrict alcohol marketing” took place. Four speakers, invited by the Dutch Collaborative Health Funds (SGF) and EUCAM from Norway, France, Lithuania, and Turkey shared insights about their national policies. The main topics included: … Read More →