FASTCOMPANY 28 april 2026 by John Kell When Malibu launched its “Get Ready With Malibu Pink” campaign this spring, the rum brand had all the necessary ingredients for a modern influencer campaign. Creator partnerships with Sabrina Brier and other influencers, on-trend “get ready with me” style videos, all centered on the debut of a new … Read More →

InSight News, 27 April 2026 While zero-alcohol products are increasing in popularity, research suggests they are being marketed as an addition to alcohol, rather than a replacement.   Australian research has found alcohol companies are exploiting weak advertising rules by promoting zero-alcohol products in new contexts that widen the scope of where it is acceptable … Read More →

Miragenews, 20 April 2026 Foundation For Alcohol Research and Education Public health organisations and community advocates are calling on Australia’s media regulator to use its review of television alcohol advertising rules to introduce stronger safeguards, saying current regulations fail to protect the community from harm and fall short of public expectations. It comes as new … Read More →

woman holds a zero-alcohol beer while stepping off a treadmill. Another ad shows a man drinking a zero-alcohol beer while using heavy machinery. New research published in Drug and Alcohol Review has found almost two-thirds of zero and low-alcohol products are promoting use in settings that are traditionally alcohol-free. “It’s concerning that alcohol companies would be presenting … Read More →

Otago Daily Time, April 10th 2026; John Lewis Marketing’s role in amplifying consumption of harmful products like tobacco, alcohol, gambling and ultra-processed food has become ‘‘impossible to ignore’’. Now, new University of Otago research has called for stronger scrutiny of marketing practices linked to harmful products. Study leaders University of Otago Business School marketing researchers … Read More →

Businessday.ng 30-03-2026   Introduction: When convenience becomes a public health risk Across many African countries today, a troubling trend has emerged in the form of sachet-packaged alcoholic beverages. These small, inexpensive plastic sachets—often sold for the price of a bottle of water—have made alcohol more accessible than ever before. What began as a commercial innovation designed … Read More →

EURASIA REVIEW, March 29 2026,   By Dr. K S Parthasarathy For nearly three decades, India has lived with a peculiar contradiction. On paper, the country may be prohibiting the advertising of alcohol and tobacco. In practice, however, the public sphere is saturated with “club sodas,” “music CDs,” “glassware,” “water bottles,” and “brand philosophies” that bear an … Read More →

By  Storyboard18| March 29, 2026 Indian Railways boosts Non Fare Revenue via OOH, RDN and train branding, with strict ad bans on alcohol, tobacco and erotic content, Ashwini Vaishnaw tells Rajya Sabha. Indian Railways has formulated comprehensive Non-Fare Revenue (NFR) policies to earn non-fare revenue through advertisement and branding initiatives. Under the Out-of-Home (OOH) advertising … Read More →

By Alejandro Calvillo March 21, 2026 This article by Alejandro Calvillo originally appeared in the March 21, 2026 edition of Sin Embargo. As a society we are drowning in advertising, to such a degree that we do not fully distinguish it; we have no idea how it determines our habits, our choices. Advertising has the capacity to … Read More →