Turkish Minute, June 20 20226 Turkey has enacted new restrictions prohibiting alcohol company and product names, logos, emblems and packaging images from being displayed inside or outside shops, bars and restaurants or used to sponsor events, publications and social media content. These restrictions were included in an omnibus law published in the Official Gazette on … Read More →
Vinetur, 17-06-2026 Sponsors are pushing beer, tequila and Champagne across three host countries with fewer restrictions than in Qatar The 2026 FIFA World Cup is shaping up to be a major commercial stage for beer, spirits and wine, as matches across the United States, Canada and Mexico create a broad marketing opportunity for drinks companies … Read More →
The first seminar in the 2026 Alcohol Occasionals series “Branding the Game: Alcohol Sponsorship, Sport, and the Normalisation of Drinking Among Young People” was delivered by Dr Richard Purves (University of Stirling) on Monday 18th May. Drawing on an extensive programme of research, Dr Purves explored how alcohol companies strategically embed their brands within sport to normalise … Read More →
FARE; Foundation for Alcohol Research & Education; June 10 2026; Editorial It’s World Cup season – avid fans are up at all hours to catch a match, gathering together or watching online. It’s a moment that fosters community and inspires passion and joy. But with major alcohol sponsors including Diageo and Heineken, it’s also stacked with alcohol ads. Across codes, sports promotion is inseparable from addictive and harmful products like alcohol. The alcohol industry … Read More →
Vinetur.com ; 2026-06-09 The party also wants to end supervised drinking for 14-year-olds and stronger retail age checks and less visible checkout displays. Germany’s Green Party is calling for tighter alcohol rules, arguing that the country’s drinking culture remains too permissive and exposes minors too early to beer and wine. According to reporting published by … Read More →
The Alcohol Alert Podcast | May 2026 Institute of Alcohol Studies, May 29, 2026 On this month’s Alcohol Alert podcast, IAS spoke to Professor Nicholas Carah about the fast-evolving world of digital alcohol marketing – and why it matters. As debates intensify globally around social media regulation and even bans for young people, the conversation couldn’t … Read More →
Streamline Offical 31 May 2026 Global brewers desperately pivot to the 2026 World Cup and alcohol-free alternatives to offset plummeting sales. The numbers tell a new story. The global beer industry, battered by years of plummeting sales and a profound generational shift away from alcohol, is banking its entire future on the upcoming 2026 FIFA … Read More →
The Journal, Ireland, Jane Matthews; 26 May 2026 It argues that there is not enough evidence to tell us if advertising zero alcohol products is a harm or benefit to public health. THE GOVERNMENT WILL oppose a Bill that would restrict advertisements for zero and low alcohol drinks. The Public Health (Alcohol) (Amendment) Bill 2025, … Read More →
Business Food and Drink; By Daphne Ewing-Chow, May 24, 2026 As the world prepares for the 2026 FIFA World Cup, beer giants and beverage brands are pouring billions into what analysts say could become one of the alcohol industry’s biggest marketing moments in years. But beneath the sponsorships and hype, the tournament may also test whether the future … Read More →
LBC, 25 May 2026; by Cristina Diciu BuzzBallz, ready-to-drink cocktails sold in a colourful, spherical container, have become popular with Gen Z in recent years, particularly on TikTok, where tasting videos and cocktail hacks have gone viral. The company who created the popular drinks, Sazerac, has now pitched a new product positioned as a ‘nostalgia … Read More →