Aaron Baar; MarketingDive, November 5 Dive Brief: Spirits company Brown-Forman unveiled a relaunch of its Cheers to the Host website, which offers food and drink recipes along with other entertaining ideas, according to information shared with Marketing Dive. The revamped site, which was developed with agency Blue Chip, places less emphasis on the company’s products, Read More →

By Hannah Pierce (photo) , October 28, 2020 This week’s guest blog is from Cancer Council Western Australia, and it questions whether the existing system of regulation for alcohol advertising strikes the right balance between a company’s desire to promote its products and society’s need to protect its vulnerable members. How well do you think Read More →

Authors: Ratchakorn Kaewpramkusol, Sutham Nanthamongkolchai & Richard Chenhall In: Drug and Alcohol review; Volume38, Issue3; March 2019; Pages 284-293 Abstract Introduction and Aims The dominant Thai alcohol companies have strategically employed brand advertising and brand sharing (using a very similar branding for both alcoholic and non‐alcoholic products) to circumvent restrictive alcohol advertising regulations. As empirical Read More →

Dutch Institute for Alcohol Policy STAP ; September 30, 2020 Diageo, one of the largest spirits and beer producers in the world, has developed a national DRINKiQ campaign together with the Dutch National Chamber of Student Associations. Through this partnership, Diageo aims to provide student associations with informal tools to bring the theme to the Read More →

Pink, glitter, ‘mummy wine time’… how the ways marketers sell drinks to women can be patronising – and damaging. May 2020 This story is from an episode of Woman’s Hour from the BBC World Service. It was presented by Jenni Murray, produced by Rabeka Nurmahomed, and edited by Sarah Crawley. Adapted for text by Bryan Read More →

September 16, 2020 Heineken has started a pilot with vending machines that customers in the supermarket can use to tap fresh beer to take home. According to the brewer, the machine increases the quality perception of lager and is a sustainable solution. The bottles are 100 percent reusable. These are vending machines that dispense chilled, Read More →