Aaron Baar; MarketingDive, November 5 Dive Brief: Spirits company Brown-Forman unveiled a relaunch of its Cheers to the Host website, which offers food and drink recipes along with other entertaining ideas, according to information shared with Marketing Dive. The revamped site, which was developed with agency Blue Chip, places less emphasis on the company’s products, … Read More →
Robin Room & Paula O’Brien In: Drug and Alcohol Review; 27 October 2020; In public health terms, alcohol is no ordinary commodity. It accounts not only for a substantial portion of the world’s burden of disease but also for much social harm [1]. Because of this, a majority of countries have some kind of restrictions … Read More →
By Hannah Pierce (photo) , October 28, 2020 This week’s guest blog is from Cancer Council Western Australia, and it questions whether the existing system of regulation for alcohol advertising strikes the right balance between a company’s desire to promote its products and society’s need to protect its vulnerable members. How well do you think … Read More →
The Guardian, Rob Davies, 15 October 2020 Regulator says Heineken’s pubs and bars business, Star, deterred pubs from stocking competitors’ drinks Heineken has been fined £2m for forcing publicans to sell “unreasonable” amounts of its own beers and ciders. The pubs code adjudicator (PCA), an official who oversees the relationship between pub-owning companies and their … Read More →
Authors: Ratchakorn Kaewpramkusol, Sutham Nanthamongkolchai & Richard Chenhall In: Drug and Alcohol review; Volume38, Issue3; March 2019; Pages 284-293 Abstract Introduction and Aims The dominant Thai alcohol companies have strategically employed brand advertising and brand sharing (using a very similar branding for both alcoholic and non‐alcoholic products) to circumvent restrictive alcohol advertising regulations. As empirical … Read More →
October 8, 2020, By Jordan Kelly-Linden, sourced from The Telegraph, Major producers of unhealthy food and drink used the pandemic to promote their products at the expense of public health, the report claims. A new report has exposed the sinister ways in which leading unhealthy food and drink brands have exploited the coronavirus crisis to … Read More →
Dutch Institute for Alcohol Policy STAP ; September 30, 2020 Diageo, one of the largest spirits and beer producers in the world, has developed a national DRINKiQ campaign together with the Dutch National Chamber of Student Associations. Through this partnership, Diageo aims to provide student associations with informal tools to bring the theme to the … Read More →
Pink, glitter, ‘mummy wine time’… how the ways marketers sell drinks to women can be patronising – and damaging. May 2020 This story is from an episode of Woman’s Hour from the BBC World Service. It was presented by Jenni Murray, produced by Rabeka Nurmahomed, and edited by Sarah Crawley. Adapted for text by Bryan … Read More →
Pandemic-tailored marketing campaigns and stunts Heineken Russia donated meals to health workers along with their energy drink – Solar Power – for doctors and nurses on night shift. In Brazil, brewer Karsten adapted their logo and slogan, to to resemble a pair of lungs – the main site of COVID-19 infection – with the slogan “Good … Read More →
September 16, 2020 Heineken has started a pilot with vending machines that customers in the supermarket can use to tap fresh beer to take home. According to the brewer, the machine increases the quality perception of lager and is a sustainable solution. The bottles are 100 percent reusable. These are vending machines that dispense chilled, … Read More →
