‘Alcohol marketing research aimed at young people’ Authors: Annelies Kruize, Ralph Mennes, Robert Pieper, Jessica Steur, Nick Jelicic & Peter Wiegman. Research Institute Breuer & Intraval, Groningen, The Netherlands, 2020. Young people are regularly confronted with alcohol marketing practices in supermarkets, catering establishments, cinemas, on television and social media. This has emerged from research commissioned by Read More →

J Health Psychology  2020 Sep; 25(10-11):1657-1668 Kelly Lloyd , Elaine Cameron, Hannah Williams, Emma Banister, Michael Donmall, Alan Higgins and David P French  Abstract Televised alcohol advertisements in the United Kingdom must abide by the Broadcast Committee of Advertising Practice Code, which provides guidelines concerning advertisements not implying, condoning or encouraging immoderate, irresponsible or antisocial drinking. Previously, 75 per cent Read More →

By Heather Gillin, Texas A&M University College of Education & Human Development November 6, 2020 Health & Environment   Yes/no questions and indefinite attempts to enter a legal date of birth are “inconsequential barriers” to underage users, an alcohol researcher says. “Age gates” that aim to keep underage users off alcohol websites are mostly ineffective, Read More →

Aaron Baar; MarketingDive, November 5 Dive Brief: Spirits company Brown-Forman unveiled a relaunch of its Cheers to the Host website, which offers food and drink recipes along with other entertaining ideas, according to information shared with Marketing Dive. The revamped site, which was developed with agency Blue Chip, places less emphasis on the company’s products, Read More →

By Hannah Pierce (photo) , October 28, 2020 This week’s guest blog is from Cancer Council Western Australia, and it questions whether the existing system of regulation for alcohol advertising strikes the right balance between a company’s desire to promote its products and society’s need to protect its vulnerable members. How well do you think Read More →

Authors: Ratchakorn Kaewpramkusol, Sutham Nanthamongkolchai & Richard Chenhall In: Drug and Alcohol review; Volume38, Issue3; March 2019; Pages 284-293 Abstract Introduction and Aims The dominant Thai alcohol companies have strategically employed brand advertising and brand sharing (using a very similar branding for both alcoholic and non‐alcoholic products) to circumvent restrictive alcohol advertising regulations. As empirical Read More →

Dutch Institute for Alcohol Policy STAP ; September 30, 2020 Diageo, one of the largest spirits and beer producers in the world, has developed a national DRINKiQ campaign together with the Dutch National Chamber of Student Associations. Through this partnership, Diageo aims to provide student associations with informal tools to bring the theme to the Read More →