THE EFFECTS OF ONLINE MARKETING ON DRINKING BEHAVIORS OF YOUNG PEOPLE TESTING CONTENT RESTRICTIONS IN SELF-REGULATION CODES * SPORT SPONSORING IN GERMANYSPORT SPONSORING IN DENMARK * SPORT SPONSORING IN THE NETHERLANDS SPORT SPONSORING IN BULGARIA * SPORT SPONSORING IN ITALY *  THE IMPACT OF ALCOHOL MARKETING EXPOSURE ON THE DRINKING BEHAVIOUR OF YOUNG PEOPLELEGAL POSSIBILITIES OF A COMPREHENSIVE ALCOHOL ADVERTISING BAN IN EUROPEALCOHOL MARKETING REGULATIONS IN EUROPE: HOW EFFECTIVE ARE THEY?IMPACT OF ALCOHOL ADVERTISING IN THE CINEMAWHY ARE YOUNG PEOPLE IN PARTICULAR VULNERABLE TO ALCOHOL ADVERTISING AND PROMOTION?ALCOHOL – MARKETING AND YOUNG PEOPLETHE RISE OF ALCOHOLIC ENERGY DRINKS IN EUROPE

This review of currently available scientific literature shows exposure to online alcohol marketing leads to advancing the onset of alcohol consumption, increasing the amount consumed, as well as the frequency of consumption.  Gap in the literature It has been well established by various studies that exposure to alcohol advertising affects the drinking behaviour of young Read More →

In 2010, the five NGOs participating in the AMMIE project selected 84 alcohol marketing practices that appeared to be in violation of existing national rules for self-regulation. We filed complaints against these practices at the national Alcohol Advertising Committees, who are to decide whether these complaints are to be upheld (or not). The NGOs proceeded Read More →

An analysis of the top ten sport clubs of the five most popular sports showed that alcohol sport sponsorship is highly prevalent in Germany. This fact sheet summarizes the results of research conducted in the AMMIE project. The full fact sheet can be downloaded and read here

An analysis of the top ten sport clubs of the five most popular sports showed that In Denmark sport sponsorship by the alcohol industry is mainly focused on football clubs. Carlsberg is the top sponsor, Royal Unibrew second. This fact sheet summarizes the results of research conducted in the AMMIE project. The full fact sheet Read More →

An analysis of the top ten sport clubs of the five most popular sports in the Netherlands showed that more than half were sponsored by alcohol producers. This fact sheet summarizes the results of research conducted in the AMMIE project. The full fact sheet can be downloaded and read here

An analysis of the top ten sport clubs of the five most popular sports in Bulgaria showed only one professional club of the 50 is sponsored by an alcohol brand. This fact sheet summarizes the results of research conducted in the AMMIE project. The full report can be downloaded and read here

An analysis of the top ten sport clubs of the five most popular sports in Italy showed that nearly half were sponsored by alcohol producers or retailers. This fact sheet summarizes the results of research conducted in the AMMIE project. The full fact sheet can be downloaded and read here