Findings suggest that code violations of the IARD Guiding Principles were prevalent in the four types of media sampled during the MAMPA project in the seven countries. The data were gathered by the Dutch Institute for Alcohol Policy STAP.
It is interesting to note that the country with the fewest marketing materials recorded (n = 4) was The Gambia, which is a Muslim country with a ban on most forms of advertising. Despite the limitations of the prior MAMPA project and the current re-analysis, this research establishes a basis for a monitoring and regulating alcohol advertising in African countries. The methodology offers a systematic way to evaluate media advertisements of alcoholic beverages to determine whether their contents comply with generally accepted guidelines for responsible advertising practices.
Based on the evidence described above, governments and policymakers should give serious consideration to the key messages emerging from the Consultative meeting on addressing alcohol marketing in the African Region (WHO, 2012) and from the PAHO Expert Meeting on Alcohol Marketing Regulation (PAHO, 2016), which are consistent with the well-documented premise that alcohol is not an ordinary commodity (Babor et al., 2010) and should not be marketed as such.
These findings provide evidence of violations in the seven countries studied and the need for systematic surveillance of alcoholic beverage marketing to protect vulnerable populations such as youth, who may already be experiencing problems related to their alcohol use.
Our secondary analysis of the original MAMPA marketing data confirms the conclusions of the original MAMPA report, in that it provides strong evidence of code violations in all media evaluated, and suggests that exposure to potentially harmful alcohol marketing content is widespread in six of the seven countries studied. These reports also raise questions about the effectiveness of current industry efforts to regulate alcohol marketing
IARD: International Alliance for Responsible Drinking
If you want to know more about the evaluation you can read the documents here:
Authors: Amber Simons, Wim van Dalen Latest revision: November 2017 Abstract This review discusses the volume and content of alcohol marketing via social media and the impact it has on young people. The main goal is to describe the amount of alcohol marketing young people are exposed to on social media as well as how …Read More →
This review of currently available scientific literature shows exposure to online alcohol marketing leads to advancing the onset of alcohol consumption, increasing the amount consumed, as well as the frequency of consumption. Gap in the literature It has been well established by various studies that exposure to alcohol advertising affects the drinking behaviour of young …Read More →
In 2010, the five NGOs participating in the AMMIE project selected 84 alcohol marketing practices that appeared to be in violation of existing national rules for self-regulation. We filed complaints against these practices at the national Alcohol Advertising Committees, who are to decide whether these complaints are to be upheld (or not). The NGOs proceeded …Read More →
An analysis of the top ten sport clubs of the five most popular sports showed that alcohol sport sponsorship is highly prevalent in Germany. This fact sheet summarizes the results of research conducted in the AMMIE project. The full fact sheet can be downloaded and read here
An analysis of the top ten sport clubs of the five most popular sports showed that In Denmark sport sponsorship by the alcohol industry is mainly focused on football clubs. Carlsberg is the top sponsor, Royal Unibrew second. This fact sheet summarizes the results of research conducted in the AMMIE project. The full fact sheet …Read More →
An analysis of the top ten sport clubs of the five most popular sports in the Netherlands showed that more than half were sponsored by alcohol producers. This fact sheet summarizes the results of research conducted in the AMMIE project. The full fact sheet can be downloaded and read here
An analysis of the top ten sport clubs of the five most popular sports in Bulgaria showed only one professional club of the 50 is sponsored by an alcohol brand. This fact sheet summarizes the results of research conducted in the AMMIE project. The full report can be downloaded and read here
An analysis of the top ten sport clubs of the five most popular sports in Italy showed that nearly half were sponsored by alcohol producers or retailers. This fact sheet summarizes the results of research conducted in the AMMIE project. The full fact sheet can be downloaded and read here
This Fact Sheet examines both long term and short term effects of exposure to alcohol marketing on the drinking behavior of youngsters. The effects of alcohol advertising and marketing on drinking behavior of young people has been more and more extensively studied over the past few years. Evidence has grown stronger that especially exposure to …Read More →