This Fact Sheet examines both long term and short term effects of exposure to alcohol marketing on the drinking behavior of youngsters. The effects of alcohol advertising and marketing on drinking behavior of young people has been more and more extensively studied over the past few years. Evidence has grown stronger that especially exposure to … Read More →
Econometric studies by Saffer and colleagues suggest that overall bans of alcohol marketing can be successful in decreasing the total alcohol consumption among adolescents. In accordance with this, in its European Action Plan (2011) the WHO recommends a total ban on alcohol advertising in Europe. The new factsheet describes the competence of the European Union … Read More →
De Bruijn and Van den Broeck (2011) have developed a framework to evaluate the effectiveness of existing alcohol marketing regulations and have used this to analyse which European countries have the best and worst regulations. Key points of the fact sheet are: • Effective alcohol marketing regulations are an essential control measure in a comprehensive alcohol … Read More →
While there has been a multitude of research on the various ways and media of alcohol marketing and their effects on young people, research on alcohol marketing in the cinema has only recently taken off. This fact sheet covers the prevalence, range and effects of alcohol marketing in the cinema as proven in recent studies … Read More →
Alcohol use among children and adolescents is of particular concern to policy makers, since these youngsters are facing disproportional physical and social alcohol related harm (Boelema et al 2009). There is increasing evidence that exposure to media and alcohol marketing is associated with the likelihood that adolescents will start to drink alcohol, and with increased … Read More →
Adolescent drinking is associated with ill health, premature death, unplanned pregnancy, violence and injury among other social and physical harms. Early onset drinking is also associated with alcohol dependence and the use of other drugs an association not strongly linked to genetics, but rather environmental factors (de Bruijn and Johansen 2009). Recent evidence shows alcohol … Read More →
Alcohol is a sedative, while ingredients of energy drinks such as caffeine, guarana and taurine have a stimulant effect. The effects of alcohol are masked which may lead to excessive alcohol consumption (O’Brien, 2008). Research conducted in the United States revealed that adolescents who regularly drink alcohol mixed with energy drinks more often binge drink … Read More →