While there has been a multitude of research on the various ways and media of alcohol marketing and their effects on young people, research on alcohol marketing in the cinema has only recently taken off. This fact sheet covers the prevalence, range and effects of alcohol marketing in the cinema as proven in recent studies in the Netherlands and the UK.
The impact of alcohol advertisement in cinemas should not be neglected. As a medium for alcohol advertising, cinemas should be taken into account in the discussion of restricting or banning alcohol marketing.
