In a new analysis published in The Lancet Global Health, Pepita Barlow and colleagues reveal the global scale of alcohol industry attempts to disrupt national public health policies, deploying arguments—many employing motifs used for decades to fight tobacco control—in high-level World Trade Organization (WTO) discussions.  The authors found that more than half (55·2%) of the Read More →

More than half (52%) of children’s exposure to alcohol advertising was fromadvertising outside the home Exposure to alcohol advertising has been established as a cause of youth drinking The inequity in alcohol advertising exposure is clearly inconsistent with Te Tiriti principles of active protection. Read the report by Alcohol Healthwatch to know more about alcohol advertising Read More →

Report based on the expert meeting on monitoring of digital marketing of unhealthy products to children and adolescents.WHO (June 2018)  The following report is driven by the fact that the latest evidence shows that children and adolescents are still regularly exposed to digital marketing of many unhealthy products. These products are alcohol drinks, foods high Read More →

Authors: Amber Simons, Wim van Dalen Latest revision: November 2017 Abstract This review discusses the volume and content of alcohol marketing via social media and the impact it has on young people. The main goal is to describe the amount of alcohol marketing young people are exposed to on social media as well as how Read More →

Authors: Kate Robaina, MPH, Thomas Babor, PhD, MPH & Jonathan Noel, MPH (2016). Title: Evaluating compliance with alcohol industry self-regulation in seven countries in Africa. An external evaluation of the MAMPA (Monitoring Alcohol Marketing Practices in Africa) project.  Executive summary Introduction The Monitoring Alcohol Marketing Practices in Africa (MAMPA) Project was a public health surveillance program devoted to Read More →

THE EFFECTS OF ONLINE MARKETING ON DRINKING BEHAVIORS OF YOUNG PEOPLE TESTING CONTENT RESTRICTIONS IN SELF-REGULATION CODES * SPORT SPONSORING IN GERMANYSPORT SPONSORING IN DENMARK * SPORT SPONSORING IN THE NETHERLANDS SPORT SPONSORING IN BULGARIA * SPORT SPONSORING IN ITALY *  THE IMPACT OF ALCOHOL MARKETING EXPOSURE ON THE DRINKING BEHAVIOUR OF YOUNG PEOPLELEGAL POSSIBILITIES OF A COMPREHENSIVE ALCOHOL ADVERTISING BAN IN EUROPEALCOHOL MARKETING REGULATIONS IN EUROPE: HOW EFFECTIVE ARE THEY?IMPACT OF ALCOHOL ADVERTISING IN THE CINEMAWHY ARE YOUNG PEOPLE IN PARTICULAR VULNERABLE TO ALCOHOL ADVERTISING AND PROMOTION?ALCOHOL – MARKETING AND YOUNG PEOPLE * THE RISE OF ALCOHOLIC ENERGY DRINKS IN EUROPE *LITERATURE REVIEW: ALCOHOL MARKETING ON SOCIAL MEDIA

HEINEKEN ALL OVER. AN ANALYSIS OF THE YOUTH FRIENDLY MARKETING STRATEGY OF HEINEKEN (2016) *ALCOHOL MARKETING DURING THE 2014 WORLD CUP FOOTBAL * MARKETING TACTICS DURING THE ECONOMIC RECESSION * SUPER STRONG, SUPER SIZED & SUPER CHEAP * INVENTORY OF ALCOHOL PORTRAYAL IN EUROPE’S MOST POPULAR MOVIES * ALCOHOL ADVERTISING IN NEW MEDIA * CORPORATE SOCIAL RESPONSIBILITY: THE NEW MARKETING TOOL * ALCOHOL-FLAVOURED FOOD * WOMEN: THE NEW MARKET * DRINKS WITH A BOOST: ALCOHOLIC ENERGY DRINKS * THE GREEN AND HEALTHY IMAGE OF ALCOHOL

EUCAM signalised new trends in alcohol marketing in a youth friendly sporting context in 8 European countries. The recent FIFA World Cup in 2014 was an excellent opportunity for alcohol producers worldwide to promote their products and experiment with new media strategies. A frequency analysis suggests an alcohol brand reference was visible every minute during Read More →

The alcohol industry has reacted on the economic recession by taking various actions. A new EUCAM trend report aims to provide insight in the marketing tactics of the alcohol industry in this period. Moreover, it describes patterns in alcohol consumption during the recession period. This report shows that not only have the alcohol producers reacted Read More →