Report based on the expert meeting on monitoring of digital marketing of unhealthy products to children and adolescents.
WHO (June 2018)
The following report is driven by the fact that the latest evidence shows that children and adolescents are still regularly exposed to digital marketing of many unhealthy products. These products are alcohol drinks, foods high in saturated fat, salt and free sugars, and tobacco, including all the new types of electronic cigarettes.
Through several examples from diverse countries, including the UK, Ireland, Finland, France, Norway and Spain, this report aims
– to provide a tool to support Member States in monitoring digital marketing of unhealthy products to children
– to describes current digital marketing strategies, the challenges arising from current practices and some policy options to tackle digital marketing to children and adolescents.