the green and healthy image of alcohol More and more negative effects of alcohol consumption are highlighted in the media. There is a raising awareness of alcohol related problems. In a reaction, we can see that the alcohol industry actively tries to build an image of responsible alcohol: Alcohol which suits a healthy lifestyle and is in line with efforts to improve the environment. Some of the dangers of this one sided perspective of the “contributions” of alcohol in society are discussed in this report.

The full report can be downloaded and read here

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