January 17th, 2021 by Lotta Dann. From Newsroom New Zealand.  The main point of the article is that of addressing the problem of how alcohol in New Zealand is being marketed and sold by creating a far more robust framework controlling it.  The author expresses the alcohol advertisements as “Glamorous. Groomed. Healthy. Trendy. Swarthy. Robust. These Read More →

Hanneke Hendriks and Madelijn Strick from the University of Amsterdam and Utrecht University. September 2020.  This study focuses on the influence of humor in alcohol ads specifically on conversational occurrence, length, and valence about alcohol and alcohol ads.  Humor has been a debatable topic related to ads because of its strong effects and its pervasiveness. Read More →

28th of December, 2020 by Kathryn Lundstorm. From Adweek. To recap the alcohol industry in 2020, although one might assume that the drinking public didn’t have much to cheers to this year, alcohol (ecommerce) grew by more than 40% globally this year. This could happen thanks to a demand for alcohol delivery skyrocketed, launching apps like Drizly and Read More →

30-Nov-2020 By Stephen Firth, Senior Partner, Vivaldi London Brands which copy successful innovations will forever be playing catch up. Instead, they should understand why an innovation has succeeded and use those insights to carve out their own path, writes Stephen Firth, senior partner, Vivaldi London, in this guest article. link to the original article

Science ; November 24, 2020; University of Amsterdam; Alcohol marketing generally leads to higher alcohol consumption, also among minors. This is shown by a study by the University of Amsterdam in collaboration with the University of Twente, prompted by the Dutch National Prevention Agreement. The research systematically charted the effects of alcohol marketing. It did Read More →

‘Alcohol marketing research aimed at young people’ Authors: Annelies Kruize, Ralph Mennes, Robert Pieper, Jessica Steur, Nick Jelicic & Peter Wiegman. Research Institute Breuer & Intraval, Groningen, The Netherlands, 2020. Young people are regularly confronted with alcohol marketing practices in supermarkets, catering establishments, cinemas, on television and social media. This has emerged from research commissioned by Read More →

J Health Psychology  2020 Sep; 25(10-11):1657-1668 Kelly Lloyd , Elaine Cameron, Hannah Williams, Emma Banister, Michael Donmall, Alan Higgins and David P French  Abstract Televised alcohol advertisements in the United Kingdom must abide by the Broadcast Committee of Advertising Practice Code, which provides guidelines concerning advertisements not implying, condoning or encouraging immoderate, irresponsible or antisocial drinking. Previously, 75 per cent Read More →