Alcohol industry marketing to young people on social media: Today’s landscape, tomorrow’s challenges Register
Conversation, March 10 2026 Highlights Shows how alcohol marketing is targeted to women on takeaway products in Australian retail outlets (using bottles, labels, and packaging of 473 products). Applies semiotics to illustrate how alcohol is signified to enable access to gendered emotions, such as happiness, wellness, resilience and confidence. Identifies how alcohol companies reinforce and … Read More →
SLR, Scottish Local Retailer; 10 March 2026 The Scottish Government and the Convention of Scottish Local Authorities have published a new strategy aimed at reducing deaths and harms caused by misuse of alcohol and drugs, which includes plans to target the affordability, attractiveness and availability of alcohol, including next steps on alcohol marketing restrictions. As part … Read More →
Storyboard18.com; March 1 2026 Ajay Devgn, Vivek Oberoi, Shah Rukh Khan, and Sanjay Dutt are among stars launching premium alcohol brands in India. Celebrity investments are no longer limited to fashion labels or fitness startups. A growing number of Indian film stars are quietly building portfolios in the premium alcohol space, moving beyond endorsements to … Read More →
Institute of Alcohol Studies; 24th February 2026 | By Wim van Dalen (EUCAM) In alcohol policy, the influence of prominent global producers such as Heineken, AB InBev, Carlsberg, Diageo, and Pernod Ricard is well recognised and discussed. The wine industry is configured differently, with fewer major producers and well-known brands but collectively the industry is … Read More →
Medical Press; by Flinders University edited by Sadie Harley, reviewed by Alexander Pol; 23 February 2026 Zero-alcohol drink advertising may not be as harmless as it seems, with new Flinders University research showing it could increase teenagers’ interest in drinking full-strength alcohol. A study of 382 adolescents aged 15–17 found that teens who had seen—and especially those who liked—zero-alcohol advertisements reported significantly … Read More →
Euronews, By Marta Iraola Iribarren; 23-02-2026 Watching influencers drink alcohol in social media posts increases young people’s consumption desires, a new study has found. The research, conducted by Rutgers Health and Harvard University and published in JAMA Pediatrics, showed that exposure to alcohol on social media drives young people’s desire to drink. “We wanted to move beyond … Read More →
National Drugs and Alcohol Research Centre (NDARC), Australia Date: 19 March 2026 About this webinar: This webinar will examine the current landscape of online alcohol marketing, focusing on how young people are exposed to alcohol promotion across social media, influencer content, and the digital techniques used to capture and retain user engagement. It will assess … Read More →
Decision Marketing February 19, 2026 The alcoholic drinks industry has been accused of making misleading claims and exaggerating the economic threats of further advertising restrictions, with a new report showing the plans were removed from the Government’s 10 Year Health Plan just days before publication over fears they would “cripple” the sector. According to a … Read More →
The department statement comes at a time when approximately 15,000 people die each year in the UK from alcohol and drugs. https://www.express.co.uk; Feb 19, 2026 by Lauren Haughey, The Department of Health and Social Care has delivered a message on ‘restrictions’ relating to alcohol, in response to a recent parliamentary question. The query relates to … Read More →