As the debate around minors in advertising heats up, industry heads say that the terrain around minors is murky and the grey zone begins when minors are used less as real consumers and more as shields Pitch; Aryendra Khan; May 08, 2026 There is a 15-year-old boy who bats exceptionally well. He represents the Rajasthan Royals in … Read More →
Cureus Journal of Medical Science; 10 May 2026 Carissa N. Bartkowiak • Larissa Dean • Dalton King • Emily Ulrich • Skyler Steward • Emma Lindemann • Michelle A. Padley • Brian G. Lewis • Bryan Judge • Jeffrey S. Jones Abstract Aims and objectives Social media platforms such as YouTube allow adolescents and young adults to document substance use and share related beliefs with large audiences. This study primarily aimed to identify and … Read More →
Dutch Institute for Alcohol Policy STAP, 12 May 2026 Dutch health organizations have filed a formal complaint with the Advertising Code Committee regarding an advertising campaign by the alcohol brand Stëlz. It is a Dutch producer in which beer brewer Heineken holds a minority stake. In the campaign, the product is promoted as ‘The new … Read More →
Kildare Nationalist, Caoimhin Treacy, 2 May 2026 THERE has been calls for measures to restrict the consumption of 0.0% alcohol-branded drinks in Kildare’s public spaces as well as the marketing of such beverages, arguing that they expose minors to alcohol marketing. Cllr Rupert Heather brought forward a motion at the most recent meeting of Kildare … Read More →
FASTCOMPANY 28 april 2026 by John Kell When Malibu launched its “Get Ready With Malibu Pink” campaign this spring, the rum brand had all the necessary ingredients for a modern influencer campaign. Creator partnerships with Sabrina Brier and other influencers, on-trend “get ready with me” style videos, all centered on the debut of a new … Read More →
InSight News, 27 April 2026 While zero-alcohol products are increasing in popularity, research suggests they are being marketed as an addition to alcohol, rather than a replacement. Australian research has found alcohol companies are exploiting weak advertising rules by promoting zero-alcohol products in new contexts that widen the scope of where it is acceptable … Read More →
Drug and Alcohol Review , 20 april 2026 Authors: Georgia McLellan, Antonia Lyons, Acushla Sciascia, Rawiri Nicholls, Nason Maani, Taisia Huckle ABSTRACT Alcohol marketing is harmful as it increases the consumption of alcohol, age of initiation of alcohol and hazardous drinking patterns. Dark nudges and sludge are behavioural economics techniques used to exploit cognitive biases to manipulate consumers to make … Read More →
Miragenews, 20 April 2026 Foundation For Alcohol Research and Education Public health organisations and community advocates are calling on Australia’s media regulator to use its review of television alcohol advertising rules to introduce stronger safeguards, saying current regulations fail to protect the community from harm and fall short of public expectations. It comes as new … Read More →
woman holds a zero-alcohol beer while stepping off a treadmill. Another ad shows a man drinking a zero-alcohol beer while using heavy machinery. New research published in Drug and Alcohol Review has found almost two-thirds of zero and low-alcohol products are promoting use in settings that are traditionally alcohol-free. “It’s concerning that alcohol companies would be presenting … Read More →
BMJ Public Health, Vol. 4, Issue 2; April 2026; Daniela Correia, Jakob Manthey, Anastasia Månsson, Peter Allebeck, Ludwig Kraus and Jürgen Rehm Abstract Introduction Alcohol consumption is a leading cause of premature mortality in Europe, with adolescents particularly vulnerable to marketing influences. While alcohol marketing bans are considered a WHO ‘best buy’, evidence of their effectiveness remains limited. Lithuania’s … Read More →