Young people are already exposed to alcohol advertising daily, through billboards, on public transports ad on TV, especially during sporting events. Moreover, the exposure is now enhanced because of multiple advertising about zero alcohol drinks both in supermarkets and on television. In fact, even if the advertised product contain low to no alcohol, it creates Read More →

August 9th, 2022 by Mibenge Nsenduluka. From Port Lincoln Times  Alcohol companies are now capitalizing on promoting healthier lifestyles and sugar-free products which lead consumers into considering them as less harmful. Still, a recent study from the Cancer Council Victoria claim that they are indeed harmful to your health and do not even contain accurate Read More →

July 23th 2022, Follow the Money The misleading outdated message from the alcohol industry that moderate alcohol consumption makes you live longer eventually ends up with the general practitioner. This is the conclusion from the second article by journalist Petra Wijnsema of Follow-the-Money about the Dutch alcohol prevention policy. The message from the alcohol industry Read More →

19th July 2022 by Daniel Jones. From Stir, University of Stirling New research from the University of Stirling has highlighted the significant impact that alcohol packaging has on capturing the attention of, and creating appeal amongst, young people. Additionally, the research found that packaging helps to shape perceptions of the product, drinker and drinking experience. Read More →

23 June 2022,  | World Health Organization ; Technical document   Overview The digital ecosystem for tobacco, alcohol and unhealthy food marketing is complex and is changing quickly. Understanding the digital ecosystem is essential to being able to make decisions and advise policy-makers on what is needed to ensure that children are safe and not Read More →

27th June 2022 by Movendi International The Irish government has initiated the process to place health warning labels on all alcohol products.  When coming into effect, the new labeling regulations will ensure that no alcohol product can be sold without bearing a warning that informs the public that: – drinking alcohol causes liver diseases – Read More →

New report of the World Health Organization. Regional Office for Europe. (‎2022)‎. Understanding the digital media ecosystem: how the evolution of the digital marketing ecosystem impacts tobacco, alcohol and unhealthy food marketing. World Health Organization. Regional Office for Europe. License: CC BY-NC-SA 3.0 IGO  

A recent study by Jones et al. (2021), aimed to explore how alcohol packaging, messaging and warnings could raise awareness, engagement and response to health information.  By conducting eight focus groups with current drinkers, results show that unaided recall of some health information and messaging was high. However, most participants did not attend to or meaningfully Read More →

Wednesday 15th, 2022 by Stephanie Parnell. From Croakey Health Media Stephanie Parnell, Alcohol Policy and Research Coordinator at Cancer Council WA, explains how the marketing of alcohol-health raises questions regarding misinformation. She analyzes how marketing is the one domain where the law should forbid false, misleading and deceptive advertising. Still, we are being constantly exposed Read More →