r_trend-report-new-media Alcohol marketing on the internet and other new media is on the rise. This trend report shows how advertisers utilize the possibilities of new media by creating interactive marketing that is more and more personalized to attract specific target groups. The report shows how alcohol advertisers attract young people by approaching them at several social network sites, through banners on popular websites and approaching them directly by sending emails or creating a fan club.

The full trend report can be read and downloaded here

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