Author: Barry AE, Johnson E, Rabre A, Darville G, Donovan KM, Efunbumi O. Title: Underage access to online alcohol marketing content: a YouTube case study Journal: Alcohol and Alcoholism. 2014;ePub(ePub):ePub-ePub. Abstract Aims: With the proliferation of the Internet and online social media use, alcohol advertisers are now marketing their products through social media sites such as YouTube, Facebook … Read More →
The Australian Advertising Standards Board (ASB) has decided that all comments on commercial Facebook pages, including comments posted by members of the public, are regarded as advertisements for the brand behind the page. This means all comments on commercial Facebook pages must comply with the Australian advertising regulations. For alcohol brands and products, the advertising … Read More →
Alcohol marketing on the internet and other new media is on the rise. This trend report shows how advertisers utilize the possibilities of new media by creating interactive marketing that is more and more personalized to attract specific target groups. The report shows how alcohol advertisers attract young people by approaching them at several social … Read More →