alcoholic energy drinks Recent scientific literature warns for the harmful combination of alcoholic beverages with energy drinks. This combination strengthens the risks of alcohol related problems since the energy drink masks the level of intoxication. Nevertheless, this mix of drinks is very popular especially among young people. Alcohol producers make use of this demand by introducing canned alcoholic energy drinks. The launch of these new drinks comes together with innovative viral marketing practices. Examples of introduced alcoholic energy drinks and marketing practices of these drinks are described in the report.

The full report can be downloaded and read here

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