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    • EUCAM Trend Reports
      • ALCOHOL MARKETING DURING THE 2014 WORLD CUP FOOTBALL
      • MARKETING TACTICS DURING THE ECONOMIC RECESSION
      • SUPER STRONG, SUPER SIZED & SUPER CHEAP
      • ALCOHOL PORTRAYAL IN EUROPE’S MOST POPULAR MOVIES
      • ALCOHOL ADVERTISING IN NEW MEDIA
      • CORPORATE SOCIAL RESPONSIBILITY
      • ALCOHOL-FLAVOURED FOOD
      • WOMEN: THE NEW MARKET
      • ALCOHOLIC ENERGY DRINKS
      • THE GREEN AND HEALTHY IMAGE OF ALCOHOL
    • EUCAM Fact Sheets
      • THE EFFECTS OF ONLINE MARKETING
      • CONTENT RESTRICTIONS IN SELF-REGULATION CODES
      • SPORT SPONSORING IN GERMANY
      • SPORT SPONSORING IN DENMARK
      • SPORT SPONSORING IN THE NETHERLANDS
      • SPORT SPONSORING IN BULGARIA
      • SPORT SPONSORING IN ITALY
      • THE IMPACT OF ALCOHOL MARKETING
      • LEGAL POSSIBILITIES OF A BAN IN EUROPE
      • TESTING ALCOHOL MARKETING REGULATIONS
      • ALCOHOL ADVERTISING IN THE CINEMA
      • YOUNG PEOPLE AND ALCOHOL PROMOTION
      • WHY ARE YOUNG PEOPLE IN PARTICULAR VULNERABLE TO ALCOHOL ADVERTISING
      • ALCOHOLIC ENERGY DRINKS IN EUROPE
    • Zoom in Media Project Report 2016
    • AMMIE
    • Madagascar 2013
    • MAMPA 2010
    • MAMPA 2012
    • The Seven Key Messages of the Alcohol Industry
  • Scientific Literature
    • 1. Literature on the influence of alcohol marketing on the drinking behavior of minors
      • 1.1. Literature on the influence of online/digital alcohol marketing on the drinking behavior of minors
      • 1.2. Literature on the influence of alcohol marketing via traditional media and product placement on the drinking behavior of minors
      • 1.3. Literature on the influence of alcohol sponsorship on the drinking behavior of minors
    • 2. Literature on the influence of alcohol marketing on the drinking behavior of adults
      • 2.1. Literature on the influence of online/digital alcohol marketing on the drinking behavior of adults
      • 2.2. Literature on the influence of alcohol marketing via traditional media and product placement on the drinking behavior of adults
      • 2.3. Literature on the influence of alcohol sponsorship on the drinking behavior of adults
    • 3. Literature on the influence of alcohol marketing and sponsorship on the drinking behavior of special (risk) groups (incl. marketing at women).
    • 4. Literature of the impact of drinking by adults in the presence of children
    • 5. Literature on the regulation of alcohol marketing
      • 5.1. Literature on self-regulation of alcohol marketing
      • 5.2. Literature on legal regulation of traditional alcohol marketing
      • 5.3. Literature on legal regulation of online alcohol marketing
      • 5.4. Literature about the regulation of alcohol marketing in specific countries
    • 6. Literature on labeling
    • 7. Literature on media literacy
    • 8. Literature about the alcohol industry
      • 8.1. Literature about the influence of the alcohol industry on alcohol policy
      • 8.2. Literature on the strategies and investments of the alcohol industry
    • 9. Literature on alcohol-related consequences
    • 10. Content analyses of alcohol marketing
  • Ad Gallery
  • the seven key messages
    • Seven Key Messages: German Edition
    • Seven Key Messages: Italian Edition
    • Seven Key Messages: Dutch Edition
    • The Seven Key Messages (2010 edition)

8. Literature about the alcohol industry

8.1. Literature about the influence of the alcohol industry on alcohol policy

8.2. Literature on the strategies and investments of the alcohol industry

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