New research by James Cook University in Australia has revealed weaknesses in the law regulating alcohol promotion after reviewing smart phone apps carrying alcohol promotional material. Furthermore the study raises questions about the ethical stance of organizations such as Google and Apple for providing access to apps which encourage intoxication as well as competing in … Read More →
Alcohol marketing on the internet and other new media is on the rise. This trend report shows how advertisers utilize the possibilities of new media by creating interactive marketing that is more and more personalized to attract specific target groups. The report shows how alcohol advertisers attract young people by approaching them at several social … Read More →