1st March 2023; Dr. Amanda Atkinson ; Institute of Alcohol Studies, London Alcohol marketing influences alcohol use and is designed to forge positive relationships between (potential) consumers, brands, and alcohol consumption. As with other consumer goods, alcohol marketing is highly gendered in nature; it targets men, women, and increasingly other genders (i.e. non binary), in Read More →

The Herald, 24th February 2023  By Helen McArdle ALCOHOL-FREE products should be included under proposals to restrict alcohol marketing in Scotland, campaigners have said. It comes amid fears that zero per cent beers and spirits have been used as “trojan horses” to continue promoting brands to consumers in Ireland, where stricter rules are already in place. Read More →

Movendi International, February 2023 In early January, the Paris Court ordered the Meta group (parent company of Facebook and Instagram) to remove 37 posts deemed illegal on Instagram. These posts had been published by about twenty different influencers, all of them accumulating nearly 5 million followers. They have been deemed in violation of the Loi Read More →

February 2023; blog from Dr Richard I. Purves, Senior Research Fellow, Institute for Social Marketing and Health, University of Stirling. In 2021, Alcohol Focus Scotland (AFS) commissioned the Institute for Social Marketing and Health (ISMH) to develop a series of case studies based on a number of European countries with existing alcohol marketing restrictions. This research Read More →

The New York Times, Feb. 10, 2023 by Lora Kelley Beer ads are practically as characteristic of the Super Bowl as touchdowns. And they will be again this year, with one big change: They won’t all come from brands owned by Anheuser-Busch. After three decades as the only alcohol brand to air its commercials nationally Read More →

Invitation to join the European conference on effective alcohol marketing regulations to protect young people  Friday morning session:  Digital alcohol marketing: science evidence09.00 Welcome and introduction by the chair Kristina Sperkova, president of MOVENDI INTERNATIONAL. 09.15 Dr. Sandra Tricas-Sauras, Prof. at Université Libre de Bruxelles: Ecole de Santé Publique, Centre de Recherche Approches Sociales de Read More →

Die Story | November 2022 For many fans, they simply belong together: football and beer. But is this really just a harmless combination of sport and enjoyment? Or is there more to it? Because football clubs and breweries are often closely networked in Germany. Without exception, every club in the first and second Bundesliga is Read More →