AB Inbev brand Bud Light has struck a partnership with Snapchat, the photo and video sharing app with more than 200 million users, of which over 70% is below the age of 25. The social media application has been making advertising deals with many big companies over recent years. However, Bud Light is the first … Read More →
AB Inbev beer Stella Artois is the first beer company to advertise on photo based social network site Instagram. The ‘Give Beautifully’ campaign is aimed to bolster sales this holiday season and will run exclusively on US Instagram profiles. An insightful article on The Drum describes how after such brands as Bacardi and Corona Stella … Read More →
Alcohol is a sedative, while ingredients of energy drinks such as caffeine, guarana and taurine have a stimulant effect. The effects of alcohol are masked which may lead to excessive alcohol consumption (O’Brien, 2008). Research conducted in the United States revealed that adolescents who regularly drink alcohol mixed with energy drinks more often binge drink … Read More →
More and more negative effects of alcohol consumption are highlighted in the media. There is a raising awareness of alcohol related problems. In a reaction, we can see that the alcohol industry actively tries to build an image of responsible alcohol: Alcohol which suits a healthy lifestyle and is in line with efforts to improve … Read More →