THE EFFECTS OF ONLINE MARKETING ON DRINKING BEHAVIORS OF YOUNG PEOPLE * TESTING CONTENT RESTRICTIONS IN SELF-REGULATION CODES * SPORT SPONSORING IN GERMANY * SPORT SPONSORING IN DENMARK * SPORT SPONSORING IN THE NETHERLANDS * SPORT SPONSORING IN BULGARIA * SPORT SPONSORING IN ITALY * THE IMPACT OF ALCOHOL MARKETING EXPOSURE ON THE DRINKING BEHAVIOUR OF YOUNG PEOPLE * LEGAL POSSIBILITIES OF A COMPREHENSIVE ALCOHOL ADVERTISING BAN IN EUROPE * ALCOHOL MARKETING REGULATIONS IN EUROPE: HOW EFFECTIVE ARE THEY? * IMPACT OF ALCOHOL ADVERTISING IN THE CINEMA * WHY ARE YOUNG PEOPLE IN PARTICULAR VULNERABLE TO ALCOHOL ADVERTISING AND PROMOTION? * ALCOHOL – MARKETING AND YOUNG PEOPLE * THE RISE OF ALCOHOLIC ENERGY DRINKS IN EUROPE *LITERATURE REVIEW: ALCOHOL MARKETING ON SOCIAL MEDIA