With female alcohol consumption increasing, brands and manufacturers are targeting women more within this sector. With 2.2% of products launched in the liqueurs and alcohol sector aimed at women (compared with 1.1% for men), formulating and marketing the category to suit them is clearly an opportunity (1). Advertisements like to enforce this drinking trend by … Read More →
Recent scientific literature warns for the harmful combination of alcoholic beverages with energy drinks. This combination strengthens the risks of alcohol related problems since the energy drink masks the level of intoxication. Nevertheless, this mix of drinks is very popular especially among young people. Alcohol producers make use of this demand by introducing canned alcoholic … Read More →
More and more negative effects of alcohol consumption are highlighted in the media. There is a raising awareness of alcohol related problems. In a reaction, we can see that the alcohol industry actively tries to build an image of responsible alcohol: Alcohol which suits a healthy lifestyle and is in line with efforts to improve … Read More →