This page contains information on statutory alcohol marketing
regulations in Norway (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on self-regulations on alcohol marketing (table 4); the complaints procedure; and lastly a summary about the Norwegian regulations on alcohol marketing, including exhaustive, downloadable documents from the ELSA & FASE research projects.
Table 1 | Statutory Alcohol marketing regulations in Norway | Coverage |
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![]() | LOV 1989-06-02 nr 27: Lov om omsetning av alkoholholdig drikk m.v. alkoholloven § 9-2, samt kap.9 i forskrift av 11 desember 1997 nr. 1292 om omsetning av alkoholholdig drikk mv. (Act on the sale of alcoholic beverages of 2 of June 1989 (the Alcohol Act), unofficial translation) | TV, radio, cinema, sponsoring, internet/digital media, outdoor, print, promotional items. Newspapers, magazines and other media's coverage of alcoholic beverages is editorial material which is not considered alcohol advertising and thus fall outside the prohibition of alcohol law. |
Forskrift om omsetning av alkoholholdig drikk mv. (alkoholforskriften) | The ban on marketing is regulated in chapter 14. This Regulation is an addition that “fills in” the law/gives more in-depth information about what the wording in the the Alcohol Act encompasses. |
Table 3 Labelling information | Description | Legally binding or self-regulation | |
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Health warnings: | No | ![]() |
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Ingredients/nutritional information | No |
Table 4 Non-statutory Alcohol marketing regulations in Norway | Coverage |
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There are no non-statutory regulations on alcohol marketing in Norway | None |
The following document contains an in depth overview of alcohol marketing regulations in Norway: alcohol-marketing-regulations-Norway.pdf
For even more (but older) information on alcohol marketing regulations in Norway, please take a look at Norway’s appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.
For information about alcohol monopolies: https://www.shaap.org.uk/blog/332-alcohol-monopolies.html.