Czech Republic

This page contains information on statutory alcohol marketing
regulations in the Czech Republic (table 1); a description of the
restrictions per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations the complaints procedure (table 4);
the complaints procedure; and lastly a summary about the Czech regulations on alcohol marketing, including exhaustive, downloadable documents from the ELSA & FASE research projects.

Updated 27-04-2021


Table 1Statutory Alcohol marketing regulations in Czech RepublicCoverage
justicebnwAct No. 40/1995 Coll., on Advertising Regulation and on Amendments to Act No. 468/1991 Coll., on Operating Radio and Television Broadcasting, as amendedTV, radio, cinema, internet/digital media, outdoor, print
Act No. 231/2001 Coll., on Operating Radio and Television Broadcasting and on changes to other laws, as amendedTV, radio
Act No. 132/2010 Coll. on Audiovisual Media Services on Demand and on changes to other laws, as amendedAct that implements the AVMSD: Audiovisual commercial communications for alcoholic beverages shall not be aimed at minors and may not encourage immoderate consumption of such beverages.
New Directive (EU) 2018/1808 has not been implemented yet.
Act No. 65/2017 Coll. On the protection of health from the harmful effects of addictive substancesAccessibility of alcoholic beverages (types of points of sales, ban of sale to minors etc.)
Regulation (EC) No. 110/2008 of the European Parliament and of the Council of 15 January 2008 on the definition, description, presentation, labelling and the protection of geographical indications of spirit drinks and repealing Council Regulation (EEC) No. 1576/89.

Regulation (EU) 2019/787 of the European Parliament and of the Council of 17 April 2019 on the definition, description, presentation and labelling of spirit drinks, the use of the names of spirit drinks in the presentation and labelling of other foodstuffs, the protection of geographical indications for spirit drinks, the use of ethyl alcohol and distillates of agricultural origin in alcoholic beverages, and repealing Regulation (EC) No. 110/2008.
Spirit drinks definitions and labelling requirements. Rules for the geographical indications.
Implementing Decree No. 248/2018 Coll. on the requirements for beverages, brewed vinegar and yeast.Definitions for beer and other alcoholic beverages.
Table 2 Statutory regulations per mediumType of statutory restrictions
TVTelevisionAdvertising for alcoholic beverages must not:
a) encourage abusive use of alcoholic beverages or negatively or ironically evaluate abstinence or restraint;
b) be aimed at persons under the age of 18, in particular those persons who, under the age of 18, may not appear on consumption of alcoholic beverages or use elements, means or actions addressed by persons under 18
c) combine alcohol consumption with increased performance, or be used in connection with driving
d) create the impression that alcohol consumption contributes to social or sexual success,
e) claim that alcohol in a beverage has therapeutic properties or a stimulating or soothing effect, or that it is a means of addressing personal problems,
f) emphasize the alcohol content as a positive characteristic of the drink.
Subliminal messaging prohibited
Content restrictions in relation to driving, hazardous activity and health aspects
RadioMusic-Radio-iconSame regulations as for TV
Outdoor marketingOutdoor AdvertisingSame regulations as for TV
Printed mediaPrint mediaSame regulations as for TV
CinemaCinemaSame regulations as for TV
Internet/digital mediaOnlineSame regulations as for TV
Promotional itemssales promotionsSame regulations as for TV
(Sports) sponsorshipsponsorshipSame regulations as for TV
Table 3 Labelling informationDescriptionLegally binding or self-regulation  
General information about labeling In the Czech Republic the list of ingredients for beer, wine and spirits and other alcoholic beverages is obligatory according to the Law No. 110/1997 Coll. (on food and tobacco products and on a change and completion of some related laws). Labelling of calories is not obligatory as well as other nutritional information according to the Regulation (EU) No. 1169/2011 of the European Parliament and of the Council on the provision of food information to consumers.
Health warnings:Nopregnancywhite
Ingredients>Yes
nutritional informationNo
Table 4 Non-statutory Alcohol marketing regulations in the Czech RepublicCoverage
The Code of Advertising practiceTV, radio, cinema, sponsoring, internet/digital media, outdoor, print
Rules for creating advertisement signed by the Union of Spirits Producers and Suppliers, Czech Breweries and Malt Association and Wine Association in August 2020 (https://www.uvdl.cz/cs_cz/eticka-pravidla/).TV, radio, cinema, sponsoring, internet/digital media, outdoor, print
Brewery Ethical Code (Czech Breweries and Malt Association). TV, radio, cinema, sponsoring, internet/digital media, outdoor, print
Union of Spirits Producers and Suppliers of the Czech Republic has its own “Code of Ethics for responsible consumption of alcoholic beverages” and also operates a platform “FORUM – drink wisely”. TV, radio, cinema, sponsoring, internet/digital media, outdoor, print
Youth protection policy (Self-regulation Code of Advertising practice): advertising for alcoholic beverages, including beer:
*must not be aimed at persons under 18 years of age (article 3.1)
*must not be broadcasted before, during, or immediately after TV and radio shows for children (article 3.2);
*must not promote alcoholic beverages in media, radio and TV programmes or during events where more than 30 percent of the target audience is known to be minors (article 3.3)