Croatia

This page contains information on statutory
alcohol marketing 
regulations in Croatia (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations (table 4); the complaints procedure; and lastly a summary about the Croatian regulations on alcohol marketing.

Updated January 2022


Table 1Statutory Alcohol marketing regulations in CroatiaCoverage
justicebnwZAKON O ELEKTRONIČKIM MEDIJIMA (Electronic Media Act- Official Gazette number 111/21)Audio, audiovisual media services, and services of electronic publications by electronic communication networks. Social media are not included.
Table 2 Statutory regulations per mediumType of statutory restrictions
TVTelevisionYouth protection policy: Audiovisual commercial communications for alcoholic beverages shall not be aimed specifically at minors (Article 21, 24, 35 Electronic Media Act)
Content restrictions (Article 21, 24, 35 Electronic Media Act)
Ban on advertising and teleshopping for alcohol and alcoholic beverages, unless the Food Act provides otherwise (Article 35 Electronic Media Act)
RadioMusic-Radio-iconYouth protection policy: Audiovisual commercial communications for alcoholic beverages shall not be aimed specifically at minors (Article 21, 24, 35 Electronic Media Act)
Content restrictions (Article 21, 24, 35 Electronic Media Act)
Ban on advertising and teleshopping for alcohol and alcoholic beverages, unless the Food Act provides otherwise (Article 35 Electronic Media Act)
Outdoor marketingOutdoor AdvertisingNone
Printed mediaPrint mediaNone
CinemaCinemaNone
Internet/digital mediaOnlineBan on advertising and teleshopping for alcohol and alcoholic beverages, unless the Food Act provides otherwise (Article 35 Electronic Media Act)
Youth protection policy: Audiovisual commercial communications for alcoholic beverages shall not be aimed specifically at minors (Article 35 Electronic Media Act) Does not include social media.
Content restrictions (Article 35 Electronic Media Act) Does not include social media.
Promotional itemssales promotionsNone
(Sports) sponsorshipsponsorshipNone
Table 3 Labelling informationDescriptionLegally binding or self-regulation 
Health warnings:Nopregnancywhite
Ingredients/nutritional informationNo
Table 4 Non-statutory Alcohol marketing regulations in CroatiaCoverage
To be updated

For more information on alcohol regulations in electronic media in Croatia contact Matja Zeko at mzeko@e-mediji.hr.