This page contains information on statutory alcohol marketing
regulations in Ireland (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on self-regulations on alcohol marketing regulations (table 4); the complaints procedure; a summary about the Irish regulations on alcohol marketing and exhaustive, downloadable documents from the ELSA & FASE research projects.
Table 1 | Statutory Alcohol marketing regulations in Ireland | Coverage |
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![]() | General Commercial Communications Code | TV and radio (draft code) |
Children's Commercial Communications Code | Commercial communications (deals with broadcast media only, via radio and TV) that promote products, services, or activities that are deemed to be of particular interest to children and/or broadcast during and between children’s programmes i.e. children’s commercial communications. However, alcohol marketing is not specifically mentioned in this Code. |
|
S.I. No. 258/2010 - European Communities (Audiovisual Media Services) Regulations 2010 | Audiovisual commercial communications |
Table 3 Labelling information | Description | Legally binding or self-regulation | |
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Health warnings: | No | ![]() |
|
Ingredients/nutritional information | No |
Table 4 Self-regulations on alcohol marketing in Ireland | Coverage |
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Advertising Standards Authority of Ireland Code of Standards for Advertising, Promotional and Direct Marketing in Ireland (7th edition, 2016) | TV, radio, cinema, sponsoring, internet/digital media, outdoor, print, promotional items. Section 9 deals with alcohol drinks |
MEAS Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks | Promotional items |
Alcohol Marketing, Communications and Sponsorship Codes of Practice | TV, radio, cinema, outdoor marketing, printed media, digital media, sponsorships |
The following document contains an in depth (but older) overview of alcohol marketing regulations in Ireland: alcohol-marketing-regulations-Ireland.pdf
For even more (but older) information on alcohol marketing regulations in Ireland, please take a look at Ireland’s appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.