This page contains information on statutory alcohol marketing regulations in Iceland (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations (table 4); the complaints procedure; and lastly a summary about the Icelandic regulations on alcohol marketing, including an exhaustive, downloadable document from the FASE research project.
Updated January 2019
| Table 1 | Statutory Alcohol marketing regulations in Iceland | Coverage |
|---|---|---|
 | Áfengislög (Law on alcohol) | TV, radio, cinema, sponsoring, internet/digital media, print, promotional items. No specificaton is stated in the law other than ,,all advertising and marketing is banned" |
| Lög um fjölmiðla (Law on Media 2011) | Several media services | |
| Lög um eftirlit með viðskiptaháttum og markaðssetningu (Act of monitoring business and marketing 57/2005, click here for the English version) | All commercial activities |
| Table 2 Regulations per medium | Type of restrictions |
|---|---|
 | The Law on Media states that commercial messages and teleshopping for alcohol are forbidden. Ban on advertising of alcohol and unique brands. In addition, it is prohibited to show consumption or any other usage of alcohol in advertising or for information on any other commodity or service (Article 20.gr Laws on alcohol). |
 | Idem |
| Radio programs may not be sponsored by entities that are forbidden to advertise their product or service (Article 21.gr Law on radio broadcasting) |
|
 | The Law on Media states that commercial messages and teleshopping for alcohol are forbidden. Ban on advertising of alcohol and unique brands. In addition it is prohibited to show consumption or any other usage of alcohol in advertising or for information on any other commodity or service (Article 20.gr Laws on alcohol) |
 | Idem |
 | Idem |
 | Idem |
 | Idem |
 | Idem |
| Table 3 Labelling information | Description | Legally binding or self-regulation | |
|---|---|---|---|
| Health warnings: | No |  |
|
| Ingredients/nutritional information | No |
| Table 4 Non-statutory Alcohol marketing regulations in Iceland | Coverage |
|---|---|
| None | Not applicable |