This page contains information on statutory alcohol marketing
regulations in Finland (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations (table 4); the complaints procedure; and lastly a summary about the Finnish regulations on alcohol marketing, including exhaustive, downloadable documents from the ELSA & FASE research projects.
Updated: 22-11-2017
Table 1 | Statutory Alcohol marketing regulations in Finland | Coverage |
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![]() | Alkoholilaki 1994/1143 (The Alcohol Act, latest update in 2015) | TV, radio, cinema, sponsoring, internet/digital media, outdoor, print, promotional items, marketing on the spot |
Table 3 Labelling information | Description | Legally binding or self-regulation | |
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Health warnings: | No | ![]() |
|
Ingredients/nutritional information | No |
Table 4 Non-statutory Alcohol marketing regulations in Finland | Coverage |
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Panimoalan alkoholijuomien vastuullisen markkinointiviestin nän ohjeet (Brewing industry`s guidelines for responsible alcohol marketing communications) | TV, radio, cinema, sponsoring, internet/digital media, outdoor, print, promotional items, marketing on the spot, packages. However, because of the very strong statutory regulation, non-statutory industry self regulation is practically non existent in Finland. |
The following document contains an in depth overview of alcohol marketing regulations in Finland: alcohol-marketing-regulations-Finland.pdf
For even more (but older) information on alcohol marketing regulations Finland, please take a look at Finland’s appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.
Recent information: Marjatta Montonen and Ismo Tuominen: Restricting alcohol marketing on social media in Finland; 2017 in: Youth Drinking Cultures in a Digital world;
Edited by: ANTONIA C. LYONS, TIM MCCREANOR, IAN GOODWIN AND HELEN MOEWAKA BARNES; Routledge Studies in Public Health.