New research by the Center on Alcohol Marketing and Youth (CAMY) and the Boston University School of Public Health suggests that underage youth’s alcohol consumption in the United States is dominated by a relatively small number of alcohol brands. In comparison, adult consumption is nearly twice as widely spread among different brands.   These conclusions … Read More →

Part of the summary of the Statement of Concern can be read below: […]

On the 25th of January 2013 the Belgian minister of health Laurette Onkelinx and different parties from the alcohol industry, the advertisement industry, consumer organizations and hotel, restaurant and café confederations signed the new covenant on advertising and marketing of alcoholic beverages. This self-regulation code existed in Belgium since 2005 but now a few minor … Read More →

New research suggests that seeing beer and liquor ads on TV may promote drinking as early as seventh grade and leads to alcohol-related problems just a few years later. The American study describes that the more ad exposure teenage participants reported, the more they drank by 10th grade. Not only did the volume of exposure … Read More →

Not only did the volume of exposure influence drinking behavior, but also the level at which participants enjoyed the commercials seemed to be of importance. Early drinking is in turn associated with the development of alcohol-related problems by 10th grade, said lead researcher Jerry Grenard. “Examples […]

The United States Federal Trade Commission is currently examining underage exposure to online alcohol marketing, reports REUTERS. The FTC review will lead to recommendations to the alcohol industry on how to better protect minors from exposure to their marketing.   As reported earlier in April of 2012, the FTC is extensively looking into digital alcohol … Read More →

A Finnish group of retail lobbyists are trying to have advertising regulations relaxed in their sector. The retailers want the same regulations as pubs, clubs and restaurants. This would in effect mean the option for limited period promotions offering money off for those buying large quantities.   Finland based businesses in the hospitality industry are … Read More →

Last month the government of Seoul city has asked alcohol producers, advertisers and entertainment firms to refrain from using pop stars in alcohol advertisements. A city official said that when companies don’t comply, the city will consider policy changes to induce changes.   “Becoming a pop star is ranked as the No. 2 future dream … Read More →

While exposure to alcohol marketing is prevalent, and associated with both initiation and progression of alcohol use in underage youth, exactly how it works is not well understood. A new study of alcohol-specific cognitions – whether someone thinks of him/herself as a drinker or having a favorite brand of alcohol – has found that drinker … Read More →