The Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health has recently launched a series of four movies detailing how alcohol marketing over the recent years has become more prominent in social media. The movies also show how digital alcohol marketing is increasingly geared at young people and questions the alcohol industry’s ability to self-regulate.
The first movie is an introduction to alcohol marketing in digital media.
The second movie shows the use of different social media and focuses on the age of the users.
The third movie further describes the digital media experience and goes further into the often questionable content.
The fourth movie describes best practices and gives recommendations.