Professor Joe Barry and Dr Ann Hope recently accused the Irish government of giving in to ‘corporate bullying’ by the alcohol industry. Consequently numerous administrations allowed the industry to self regulate and thus failed to curb alcohol advertising. The two Irish alcohol experts voiced their concerns about alcohol lobby groups’ power to shape policy at … Read More →
A new study in the international scientific journal Addiction suggests that the average US adolescent is heavily exposed to alcohol brand references in popular music. Genres like rap, hip hop and R&B being the main source of ‘brand dropping’. The study showed that in every hour of popular music, about 3.4 alcohol brands appeared. Given … Read More →
Members of the Irish parliament as well as Senators recently came together to ask critical questions to alcohol industry representatives about the role that marketing plays in alcohol consumption amongst young people. The politicians were all part of the Joint Oireachtas Committee on Health & Children, which convened only shortly after the publication of a … Read More →
Two Western Australia health groups have filed complaints about a music video for the US band Cobra Starship which shows frequent images of young people in a nightclub drinking the liqueur Midori. Cancer Council Western Australia and the McCusker Centre for Action on Alcohol and Youth both find the video a blatant advertisement for Midori. … Read More →
Earlier this month Systembolaget, the agency that handles the Swedish monopoly on alcohol aired a new campaign on Swedish television called ‘How smooth is that?’, mocking the way that famous spirits brands market their product. Over in England, Balance, the alcohol office for the North East region, has started a campaign called ‘See what Sam sees’. The campaign visualizes the amount of exposure to alcohol marketing an average English child sees on a daily basis.
Last Thursday the Lithuanian government, the Seimas, debated on whether or not to persist in the plans to implement a law banning all forms of alcohol advertising by January 2012. The stake in the discussion was primarily the implementation of amendments to the legislation which would weaken the proposed protective measures against alcohol advertising. After … Read More →
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The British charity Alcohol Concern has released a new report, detailing the outcome of a survey of more than 2300 British minors. The report reveals that young people are concerned about under-age alcohol exposure and feel strongly about installing more protective regulations. The report also described the youths as feeling bombarded by alcohol marketing. Alcohol … Read More →
New research shows that Irish teens who are treated for their alcohol abuse at an adolescent drug and alcohol service prefer premium brands like Budweiser and Smirnoff. Considering the fact that there are cheaper brands available to these heavy drinkers, this finding is remarkable and according to the researchers may point to an effect on … Read More →
The British charity Alcohol Concern has published a new report which concludes that alcohol industry campaigns for ‘responsible drinking’ have little effect, and may even be counterproductive. The report, written by researchers from Glyndwr and Bangor Universities suggests that rather than focusing on responsible drinking campaigns, it’s more effective to make alcohol more expensive and … Read More →