The Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health has recently launched a series of four movies detailing how alcohol marketing over the recent years has become more prominent in social media. The movies also show how digital alcohol marketing is increasingly geared at young people and … Read More →
Coming July will see harsher regulations for the marketing of beer in Russia. Advertising Age, an international magazine dedicated to news, analysis and data on marketing and media, describes brewers and advertising companies venturing into digital marketing and flooding broadcast time in a final effort to build brand awareness. This year, Russian beer will lose … Read More →
In cooperation with PARPA, EUCAM organizes its fourth conference on alcohol marketing in Europe in Warsaw (Poland). The meeting will be held on the 29th and 30th of March 2012. The EUCAM contact persons of Public Health NGOs, governmental organizations and research institutes are invited to participate. The topic of the training will be: – … Read More →
Two years ago, Lithuania showed willingness to protect health of its citizens by restricting alcohol marketing. The Lithuanian Health Program and Alcohol Control Law suggested an alcohol marketing ban from 1 January 2012. However, that situation has now changed, after a regrettable Parliament decision has stopped the process. “Biggest shame to Lithuania”, says the Lithuanian … Read More →
Yesterday Heineken launched its international campaign for the Holidays, called ‘Sunrise belongs to moderate drinkers’. In their press release, Heineken states that the campaign aims to encourage the responsible consumption of its brands. The brewer claims the campaign takes a ‘progressive stance by showing that drinking responsibly can be aspirational.’ The campaign which uses YouTube, … Read More →
The Swedish brand Absolut has announced a 2012 year long marketing campaign called ‘Absolut Outrageous’ featuring the tagline: ‘Celebrating 30 years of going out and coming out.’ The campaign refers to the brands decades spanning support of the lesbian, gay, bisexual, and transgender (LGBT) community. While Absolut may not be new to this game, other … Read More →
New details have been made public about a deal between Heineken and Facebook. According to Reuters.com, the first goal of the partnership is to make responsible drinking cool. To reach this goal, Heineken can use the experience and expertise of Facebook to maximize the effect of their marketing to 800 million Facebook users worldwide. As … Read More →
In a bid to prevent legally mandatory health warnings on their products, the Australian drinks industry has recently introduced their own warning labels. However, market research by Galaxy Research has overwhelmingly rejected these labels in favor of the labels produced by the Foundation for Alcohol Research & Education (FARE). Also labelleling news from Europe and … Read More →
A new study by the New Zealand Massey University and SHORE, Social and Health Outcomes Research and Evaluation, suggests that establishing a brand alliance between the age of 13 and 14 is not only related with drinking and future intentions to drink, but also with harmful drinking patterns including binge drinking. Furthermore, the study implies … Read More →
Professor Joe Barry and Dr Ann Hope recently accused the Irish government of giving in to ‘corporate bullying’ by the alcohol industry. Consequently numerous administrations allowed the industry to self regulate and thus failed to curb alcohol advertising. The two Irish alcohol experts voiced their concerns about alcohol lobby groups’ power to shape policy at … Read More →