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The British charity Alcohol Concern has released a new report, detailing the outcome of a survey of more than 2300 British minors. The report reveals that young people are concerned about under-age alcohol exposure and feel strongly about installing more protective regulations. The report also described the youths as feeling bombarded by alcohol marketing. Alcohol … Read More →
New research shows that Irish teens who are treated for their alcohol abuse at an adolescent drug and alcohol service prefer premium brands like Budweiser and Smirnoff. Considering the fact that there are cheaper brands available to these heavy drinkers, this finding is remarkable and according to the researchers may point to an effect on … Read More →
The British charity Alcohol Concern has published a new report which concludes that alcohol industry campaigns for ‘responsible drinking’ have little effect, and may even be counterproductive. The report, written by researchers from Glyndwr and Bangor Universities suggests that rather than focusing on responsible drinking campaigns, it’s more effective to make alcohol more expensive and … Read More →
Welsh health minister Lesley Griffiths calls for stricter regulations on alcohol marketing to tackle excessive drinking. One of these tightened regulations would mean a ban on alcohol marketing, another would be a minimum price per unit. “While the UK government’s recent proposal to ban sales below the cost of duty is a small step in … Read More →
Media owners, sport and event sponsors, industry specialists, members of the entertainment industry as well as the alcohol industry gathered recently in Johannesburg, to discuss and prevent the government’s proposed ban on alcohol marketing. Over a hundred stake holders visited the meeting, to voice their concerns over the negative effects a ban would have on … Read More →
6% of the views of adult-orientated YouTube content are by 13 to 17 year olds, concludes digital marketing agency AccuraCast.com. This means that when an alcohol commercial has had 10 million views on YouTube, on average 60.000 children under the age of 17 have seen it. Farhad Divecha, MD of AccuraCast said: “YouTube alcohol uploads … Read More →
Last week AB Inbev, the company behind such brands as Jupiler, Stella Artois, Budweiser and Beck’s, announced plans for their new Facebook initiative called Family Talk, intended to support parents seeking to educate their children about responsible drinking. The initiative kicked off in the UK but will also be launched in Germany, France and the … Read More →
Research by the National Center on Addiction and Substance Abuse at Columbia University suggests that the use of social media by teenagers increases their substance abuse. The report, based on findings from the National Survey of American Attitudes on Substance Abuse also concluded that on a typical day, more than half of the teens using … Read More →
This week representatives from the 53 WHO European Region Member States adopted the WHO’s European Action Plan to reduce the harmful use of alcohol. However, it seems that commercial interests have precedence over health protection, as the final version of the plan has become considerably more industry-friendly, compared to earlier drafts. The most notable change … Read More →