The American ‘watchdog’ of the alcohol industry the Marin Institute has published a new report about the health claims of alcohol producers. The report concludes that despite all the well known negative consequences of drinking alcohol, both to society as well as individuals, marketing efforts are still being made to send the message that drinkers Read More →

International alcohol companies misbehave in the African continent. The dominating and unethical character of alcohol marketing of these companies in African countries strengthens the urgent need to increase legislation on alcohol advertising in the African continent. That is one of the main conclusions of a new report published by the World Health Organization (WHO).  An Read More →

Australian health minister Nicola Roxon has approved a plan to develop a nationwide minimum floor price for alcohol. Over in Northern Ireland the Department of Health, Social Services and Public Safety has opened a survey on the possible implementation of a minimum floor price for alcohol.  Australia Back in Australia, the National Preventive Health Agency Read More →

A new report by Sponsorships Ideas about the sponsorship activity of the beer industry concludes that nearly 1 billion Euros is spent annually on sponsorship. Interestingly the report makes a point of stating that eye catching sponsor activities, like the sponsoring of premier sports clubs are only the tip of the iceberg. Most of the Read More →

The influence of the alcohol industry in the health sector should be supervised just as heavily as the activities of the pharmaceutical and tobacco industries. Because, just as in those two sectors, there are questions like alcohol industry driven research, unsubstantiated health claims and the inappropriate use of promotion and marketing. To substantiate stricter levels Read More →

Late last month, brewer Heineken announced to have extended its sponsorship deal with UEFA, the European football federation. The new deal ensures Heineken will continue to sponsor the Champions League. This agreement is expected to raise the exposure of young people throughout Europe to great amounts of alcohol marketing. A troubling prospect considering the it Read More →