30 August 2014
The October issue of Addiction will include an article called ‘Alcohol industry sponsorship and hazardous drinking in UK university students who play sport’, this article is followed by a commentary by EUCAM researcher Avalon de Bruijn, called ‘Refuting arguments against a ban on alcohol sport sponsorship.’
De Bruijn concludes: “…policymakers should consider whether the harms outweigh the financial benefits of alcohol sponsorship. Without alcohol sponsorship, sport and athletes would actually carry a positive message about a healthy life-style, which we know is a powerful way of influencing young people.”