An advert for Rhone wines depicting a man holding a red balloon with the slogan ‘au gout de la vie’ – a taste for life – has been successfully banned in France, after a complaint by ANPAA, the national alliance of health professionals and campaigners against alcohol and drug abuse. ANPAA argued that the advert, … Read More →
In England, the Labour party’s plans to introduce a ban on alcohol sponsorship of sporting events, combined with a series of measures to boost Britain’s health have been watered down at the last minute following ‘internal disagreement’ on how far reaching such measures should be. Labour’s health ambitions were presented last week as a future … Read More →
As part of the recent strengthening of alcohol marketing regulations in Finland pub owners are now faced with the prohibition of giving away free alcohol as a reward in draws or competitions. Since this month street advertising and social media advertising for alcoholic drinks have been banned. In addition to this alcohol can no longer … Read More →
The 2011 ban on multi-buy and buy-one-get-one-free deals on alcohol has reduced Scottish consumption by one million litres of pure alcohol a year, new figures show. Consumption levels fell almost 3% from 34.04 million litres of pure alcohol in 2011 – when the Scottish government implemented the legislation the Alcohol Act – to 33.08 million … Read More →
Leading UK doctors are demanding a ban on alcohol firms sponsoring sports clubs and events because the “outrageous” practice is fuelling underage drinking. In a letter published in the Guardian on Boxing Day, the signatories state that alcohol sponsorship of sport has become “as commonplace as advertising for cereal or soap powder”. The letter is … Read More →
Two powerful Swedish interest groups have turned to the European Commission to try and enforce a complete ban on alcohol advertising on television. Sweden already has a total ban of alcohol advertising on TV, but this regulation is circumvented by Swedish language channels broadcasting from abroad. Both the Swedish Consumer Agency (Konsumentverket) and the Swedish … Read More →
The New Zealand Government has been advised to end alcohol sponsorship of sports clubs and ban any advertising of beer, wine and spirits during televised matches by a ministerial forum. The forum concluded after a two-year inquiry that the total cost of alcohol-related harm in New Zealand was “enough to justify further restrictions on alcohol … Read More →
A new American study finds that underage drinkers are more likely to choose alcohol brands that sponsor sports, music, and entertainment events. The authors consequently ask for alcohol research, practice and policy to pay more attention to this highly prevalent form of alcohol marketing. The study, published in the journal Addiction, examines sponsorships of organizations … Read More →
The UK’s national charity Alcohol Concern is calling for the regulation of alcohol marketing to be statutory and independent of the alcohol industry. This comes after a new report has shown how big alcohol companies cannot be trusted to promote moderate drinking. The report ‘Creating customers’ looks at how the major alcohol producers are constantly … Read More →
EUCAM was recently contacted with legal questions by a company starting up a scheme like this in Poland. Apparantly this is not just a US problem anymore.