THE EFFECTS OF ONLINE MARKETING ON DRINKING BEHAVIORS OF YOUNG PEOPLE * TESTING CONTENT RESTRICTIONS IN SELF-REGULATION CODES * SPORT SPONSORING IN GERMANY * SPORT SPONSORING IN DENMARK * SPORT SPONSORING IN THE NETHERLANDS * SPORT SPONSORING IN BULGARIA * SPORT SPONSORING IN ITALY * THE IMPACT OF ALCOHOL MARKETING EXPOSURE ON THE DRINKING BEHAVIOUR OF YOUNG PEOPLE * LEGAL POSSIBILITIES OF A COMPREHENSIVE ALCOHOL ADVERTISING BAN IN EUROPE * ALCOHOL MARKETING REGULATIONS IN EUROPE: HOW EFFECTIVE ARE THEY? * IMPACT OF ALCOHOL ADVERTISING IN THE CINEMA * WHY ARE YOUNG PEOPLE IN PARTICULAR VULNERABLE TO ALCOHOL ADVERTISING AND PROMOTION? * ALCOHOL – MARKETING AND YOUNG PEOPLE * THE RISE OF ALCOHOLIC ENERGY DRINKS IN EUROPE *LITERATURE REVIEW: ALCOHOL MARKETING ON SOCIAL MEDIA
HEINEKEN ALL OVER. AN ANALYSIS OF THE YOUTH FRIENDLY MARKETING STRATEGY OF HEINEKEN (2016) *ALCOHOL MARKETING DURING THE 2014 WORLD CUP FOOTBAL * MARKETING TACTICS DURING THE ECONOMIC RECESSION * SUPER STRONG, SUPER SIZED & SUPER CHEAP * INVENTORY OF ALCOHOL PORTRAYAL IN EUROPE’S MOST POPULAR MOVIES * ALCOHOL ADVERTISING IN NEW MEDIA * CORPORATE SOCIAL RESPONSIBILITY: THE NEW MARKETING TOOL * ALCOHOL-FLAVOURED FOOD * WOMEN: THE NEW MARKET * DRINKS WITH A BOOST: ALCOHOLIC ENERGY DRINKS * THE GREEN AND HEALTHY IMAGE OF ALCOHOL